{"id":4965,"date":"2026-05-20T02:07:57","date_gmt":"2026-05-20T02:07:57","guid":{"rendered":"https:\/\/luminos.com.mx\/blog\/?p=4965"},"modified":"2026-05-20T16:51:11","modified_gmt":"2026-05-20T16:51:11","slug":"ctrl-mkt-dia-del-mercadologo","status":"publish","type":"post","link":"https:\/\/luminos.com.mx\/blog\/ctrl-mkt-dia-del-mercadologo\/","title":{"rendered":"CTRL + MKT &#8211; D\u00eda del mercad\u00f3logo"},"content":{"rendered":"<p>[vc_row][vc_column][vc_raw_html]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[\/vc_raw_html][vc_column_text]<\/p>\n<h1 data-path-to-node=\"8\">El Coraz\u00f3n del Marketing: Personas, Estrategia y Capital en el CTRL + MKT de la UASLP<\/h1>\n<p data-path-to-node=\"9\"><b data-path-to-node=\"9\" data-index-in-node=\"0\">Por:<\/b> Guillermo Mayer Pedroza<\/p>\n<p data-path-to-node=\"10\"><b data-path-to-node=\"10\" data-index-in-node=\"0\">Fecha:<\/b> 19 de mayo de 2026<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p data-path-to-node=\"12\">Hoy no fue un d\u00eda com\u00fan de oficina. Tuve el honor y el enorme gusto de regresar a las aulas, espec\u00edficamente al auditorio de la Facultad de Contadur\u00eda y Administraci\u00f3n de la <b data-path-to-node=\"12\" data-index-in-node=\"174\">Universidad Aut\u00f3noma de San Luis Potos\u00ed (UASLP)<\/b>, para compartir con las nuevas generaciones en el congreso <b data-path-to-node=\"12\" data-index-in-node=\"281\">CTRL + MKT<\/b>.<\/p>\n<p data-path-to-node=\"13\">Mi ponencia, titulada <b data-path-to-node=\"13\" data-index-in-node=\"22\">&#8220;El Coraz\u00f3n del Marketing: Personas, Estrategia y Capital&#8221;<\/b>, naci\u00f3 de una firme convicci\u00f3n: la experiencia en nuestra industria no vale nada si no se comparte desde el lado humano, aceptando los errores, los retos y esos momentos de incertidumbre que nos forman. Dejamos a un lado el &#8220;modo consultor&#8221; para hablar en &#8220;modo mentor&#8221;, porque conectar es mucho m\u00e1s valioso que simplemente venir a dar una clase.<\/p>\n<blockquote data-path-to-node=\"14\">\n<p data-path-to-node=\"14,0\"><i data-path-to-node=\"14,0\" data-index-in-node=\"0\">\u00bfEl marketing es solo hacer TikToks y dise\u00f1ar logos bonitos? Hoy venimos a desmentir el mito. No se trata de likes, de algoritmos ni de tendencias pasajeras. Se trata de psicolog\u00eda, de relaciones reales y de decisiones estrat\u00e9gicas que mueven valor y negocio.<\/i><\/p>\n<\/blockquote>\n<p data-path-to-node=\"15\">Frente a un auditorio lleno de mentes hambrientas y din\u00e1micas, demostramos que el marketing efectivo no es fruto de la suerte o de la magia, sino de un sistema perfectamente integrado por tres ejes fundamentales que dictan el \u00e9xito de cualquier marca en la actualidad:<\/p>\n<h3 data-path-to-node=\"16\">1. Las Personas: El Verdadero Algoritmo<\/h3>\n<p data-path-to-node=\"17\">El primer eje es la base de todo. En un mundo obsesionado con la optimizaci\u00f3n tecnol\u00f3gica y los datos fr\u00edos, a veces olvidamos que le hablamos a seres humanos. No se trata de masificar, sino de segmentar y construir un <b data-path-to-node=\"17\" data-index-in-node=\"219\">Buyer Persona<\/b> real: entender qu\u00e9 le duele, qu\u00e9 hace a las 3:00 AM y descubrir ese <i data-path-to-node=\"17\" data-index-in-node=\"301\">insight<\/i> profundo que lo mueve a actuar.<\/p>\n<p data-path-to-node=\"18\">Como les compart\u00ed a los alumnos durante la charla: <i data-path-to-node=\"18\" data-index-in-node=\"51\">\u201cDejen de stalkear a su ex y empiecen a stalkear al consumidor\u201d<\/i>. Si haces marketing sin empat\u00eda y sin entender a la persona, vas a terminar ignorado o en &#8220;visto&#8221;. El marketing no vende productos; resuelve realidades humanas.<\/p>\n<h3 data-path-to-node=\"19\">2. La Estrategia: Olvida la Vanidad, Mide la Realidad<\/h3>\n<p data-path-to-node=\"20\">Pasar del ruido a los resultados requiere estrategia pura. Durante la ponencia desmitificamos las famosas m\u00e9tricas de vanidad: los likes, los seguidores y las reproducciones se ven espectaculares en una pantalla y alimentan el ego, pero no pagan la renta de un negocio.<\/p>\n<p data-path-to-node=\"21\">La verdadera estrategia se enfoca en m\u00e9tricas reales: conversiones, costo de adquisici\u00f3n (CAC) y retenci\u00f3n. Es aqu\u00ed donde implementamos metodolog\u00edas de atracci\u00f3n como el <b data-path-to-node=\"21\" data-index-in-node=\"170\">Inbound Marketing<\/b> (<i data-path-to-node=\"21\" data-index-in-node=\"189\">no interrumpas: atrae<\/i>), creando contenido tan valioso que sea el usuario quien te busque a ti. Hablamos tambi\u00e9n de c\u00f3mo herramientas avanzadas y la Inteligencia Artificial potencian este eje, pero siempre manteniendo la br\u00fajula estrat\u00e9gica bien calibrada.<\/p>\n<h3 data-path-to-node=\"22\">3. El Capital: De Clientes a Intensos de la Marca<\/h3>\n<p data-path-to-node=\"23\">El valor econ\u00f3mico y reputacional de una empresa se consolida cuando transformas compradores casuales en verdaderos fan\u00e1ticos. El fen\u00f3meno del <b data-path-to-node=\"23\" data-index-in-node=\"143\">Brand Love<\/b> \u2014ese que hace que la gente acampe por unos tenis o pague con gusto un precio premium por el caf\u00e9 de la sirena\u2014 no surge del producto en s\u00ed, sino del prop\u00f3sito y la percepci\u00f3n de valor emocional. Financieramente, un cliente que ama tu marca maximiza el Valor de Vida del Cliente (LTV) y optimiza radicalmente el retorno de inversi\u00f3n (ROI) a lo largo del tiempo.<\/p>\n<h3 data-path-to-node=\"24\">El Tri\u00e1ngulo que Mueve Todo<\/h3>\n<p data-path-to-node=\"25\"><b data-path-to-node=\"25\" data-index-in-node=\"0\">Personas, Estrategia y Capital<\/b> no son \u00e1reas aisladas; forman un sistema vivo de refuerzo mutuo. Si falla uno, fallan los tres. El coraz\u00f3n del marketing late con fuerza \u00fanicamente cuando los tres trabajan en perfecta sincron\u00eda.<\/p>\n<h3 data-path-to-node=\"27\">Un festejo doble: \u00a1Feliz D\u00eda del Mercad\u00f3logo!<\/h3>\n<p data-path-to-node=\"28\">Esta maravillosa experiencia coincidi\u00f3 con una fecha sumamente especial. Hoy, 19 de mayo, celebramos el <b data-path-to-node=\"28\" data-index-in-node=\"104\">D\u00eda del Mercad\u00f3logo<\/b>. Quiero extender una calurosa felicitaci\u00f3n a todos los colegas y futuros profesionales que dedican su creatividad, intelecto y pasi\u00f3n a esta bell\u00edsima profesi\u00f3n que transforma mercados, impulsa econom\u00edas y conecta vidas de forma genuina.<\/p>\n<p data-path-to-node=\"29\">De manera muy particular, quiero aprovechar este espacio para agradecer, reconocer y felicitar a mi extraordinario equipo en <b data-path-to-node=\"29\" data-index-in-node=\"125\">L\u00faminos Marketing<\/b>. Nada de lo que presentamos hoy en los escenarios de la UASLP, ni los grandes resultados que entregamos d\u00eda con d\u00eda a nuestros clientes, ser\u00eda posible sin su talento, su entrega y su compromiso diario. \u00a1Gracias por hacer que el coraz\u00f3n de L\u00faminos lata con tanta fuerza y excelencia!<\/p>\n<p data-path-to-node=\"30\">Gracias infinitas a las autoridades de la UASLP, al comit\u00e9 organizador de <b data-path-to-node=\"30\" data-index-in-node=\"74\">CTRL + MKT<\/b> por la impecable invitaci\u00f3n y hospitalidad, y sobre todo a cada uno de los estudiantes por su incre\u00edble energ\u00eda. Nos recordaron con creces por qu\u00e9 amamos apasionadamente lo que hacemos.<\/p>\n<p data-path-to-node=\"31\">\u00a1Sigamos hackeando el algoritmo y construyendo el marketing del futuro! Todo con y por pasi\u00f3n.<\/p>\n<p data-path-to-node=\"31\"><strong>Guillermo.<\/strong><\/p>\n<p>[\/vc_column_text][vc_separator][vc_empty_space][vc_single_image image=&#8221;4966&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][ct_space][vc_column_text]<\/p>\n<h2><strong>Habla con un asesor<\/strong><\/h2>\n<p>Te contactaremos en breve y te ayudamos a planear, implementar y medir estas herramientas.[\/vc_column_text][ct_contact_form id=&#8221;5&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_raw_html]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[\/vc_raw_html][vc_column_text] El Coraz\u00f3n del Marketing: Personas, Estrategia y Capital en el CTRL + MKT de la UASLP Por: Guillermo Mayer Pedroza Fecha: 19 de mayo de 2026 [\/vc_column_text][vc_column_text] Hoy no fue un d\u00eda com\u00fan de oficina. Tuve el honor y el enorme gusto de regresar a las aulas, espec\u00edficamente al auditorio de la Facultad de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CTRL + MKT - D\u00eda del mercad\u00f3logo &#187; L\u00faminos Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luminos.com.mx\/blog\/ctrl-mkt-dia-del-mercadologo\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CTRL + MKT - D\u00eda del mercad\u00f3logo &#187; L\u00faminos Marketing\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_raw_html]JTNDaWZyYW1lJTIwZGF0YS10ZXN0aWQlM0QlMjJlbWJlZC1pZnJhbWUlMjIlMjBzdHlsZSUzRCUyMmJvcmRlci1yYWRpdXMlM0ExMnB4JTIyJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZvcGVuLnNwb3RpZnkuY29tJTJGZW1iZWQlMkZlcGlzb2RlJTJGMndHcERGMTNjMUs5NU1BRlNMNnIxQyUzRnV0bV9zb3VyY2UlM0RnZW5lcmF0b3IlMjIlMjB3aWR0aCUzRCUyMjEwMCUyNSUyMiUyMGhlaWdodCUzRCUyMjM1MiUyMiUyMGZyYW1lQm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRCUyMiUyMiUyMGFsbG93JTNEJTIyYXV0b3BsYXklM0IlMjBjbGlwYm9hcmQtd3JpdGUlM0IlMjBlbmNyeXB0ZWQtbWVkaWElM0IlMjBmdWxsc2NyZWVuJTNCJTIwcGljdHVyZS1pbi1waWN0dXJlJTIyJTIwbG9hZGluZyUzRCUyMmxhenklMjIlM0UlM0MlMkZpZnJhbWUlM0U=[\/vc_raw_html][vc_column_text] El Coraz\u00f3n del Marketing: Personas, Estrategia y Capital en el CTRL + MKT de la UASLP Por: Guillermo Mayer Pedroza Fecha: 19 de mayo de 2026 [\/vc_column_text][vc_column_text] Hoy no fue un d\u00eda com\u00fan de oficina. Tuve el honor y el enorme gusto de regresar a las aulas, espec\u00edficamente al auditorio de la Facultad de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luminos.com.mx\/blog\/ctrl-mkt-dia-del-mercadologo\/\" \/>\n<meta property=\"og:site_name\" content=\"L\u00faminos Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/luminosmkt\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-20T02:07:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-20T16:51:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/luminos.com.mx\/blog\/wp-content\/uploads\/2026\/05\/CTRLMKT-UASLP-dia-del-mercadologo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"L\u00faminos Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@luminosmkt\" \/>\n<meta name=\"twitter:site\" content=\"@luminosmkt\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"L\u00faminos Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/luminos.com.mx\\\/blog\\\/ctrl-mkt-dia-del-mercadologo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/luminos.com.mx\\\/blog\\\/ctrl-mkt-dia-del-mercadologo\\\/\"},\"author\":{\"name\":\"L\u00faminos Marketing\",\"@id\":\"https:\\\/\\\/luminos.com.mx\\\/blog\\\/#\\\/schema\\\/person\\\/95c53133ac3be0d9e018891a5e02a3dc\"},\"headline\":\"CTRL + MKT &#8211; 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