{"id":4890,"date":"2026-02-03T18:05:44","date_gmt":"2026-02-03T18:05:44","guid":{"rendered":"https:\/\/luminos.com.mx\/blog\/?p=4890"},"modified":"2026-02-03T18:11:44","modified_gmt":"2026-02-03T18:11:44","slug":"se-van-a-cabar-las-agencias-si-y-no","status":"publish","type":"post","link":"https:\/\/luminos.com.mx\/blog\/se-van-a-cabar-las-agencias-si-y-no\/","title":{"rendered":"\u00bfSe van a cabar las agencias?: Si, y No."},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<h2>Me detuve un momento a pensar en algo que escucho cada vez m\u00e1s seguido en juntas, caf\u00e9s y hasta en los networkings: <b data-path-to-node=\"1\" data-index-in-node=\"112\">&#8220;\u00bfSe van a acabar las agencias?&#8221;<\/b>. Y la neta, mi respuesta siempre es la misma: <b data-path-to-node=\"1\" data-index-in-node=\"191\">S\u00ed y no.<\/b><\/h2>\n<p data-path-to-node=\"2\">Si te refieres a la agencia que vive de cobrarte un &#8220;fee&#8221; por subir tres fotitos a Instagram y mandarte un PDF lleno de gr\u00e1ficas de colores que no entiendes\u2026 <b data-path-to-node=\"2\" data-index-in-node=\"158\">esa ya se muri\u00f3<\/b>, solo que no le han avisado.<\/p>\n<p data-path-to-node=\"3\">Pero si hablamos de lo que estamos construyendo aqu\u00ed, el panorama es otro. Estamos en 2026, M\u00e9xico es una potencia creativa y digital, y las reglas del juego cambiaron. Aqu\u00ed les cuento c\u00f3mo veo.<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<blockquote>\n<h3 data-path-to-node=\"5\">Ya no somos &#8220;los del marketing&#8221;, somos socios de negocio<\/h3>\n<\/blockquote>\n<p data-path-to-node=\"6\">Antes, el cliente llegaba y nos dec\u00eda: <i data-path-to-node=\"6\" data-index-in-node=\"39\">&#8220;Hazme una campa\u00f1a&#8221;<\/i>. Hoy, el mindset de nuestro equipo (y lo que t\u00fa como cliente debes exigir) es: <b data-path-to-node=\"6\" data-index-in-node=\"138\">&#8220;\u00bfC\u00f3mo te ayudo a que el negocio crezca?&#8221;<\/b>.<\/p>\n<p data-path-to-node=\"7\">El futuro no es ser un ejecutor; es ser un <b data-path-to-node=\"7\" data-index-in-node=\"43\">arquitecto de soluciones<\/b>.<\/p>\n<ul>\n<li data-path-to-node=\"8,0,0\"><b data-path-to-node=\"8,0,0\" data-index-in-node=\"0\">El Consultor:<\/b> Ya no adivinamos. Usamos modelos predictivos para decirte: &#8220;Oye, si invertimos aqu\u00ed, el retorno ser\u00e1 este&#8221;.<\/li>\n<li data-path-to-node=\"8,1,0\"><b data-path-to-node=\"8,1,0\" data-index-in-node=\"0\">El Ejecutor:<\/b> S\u00ed, seguimos haciendo cosas, pero ahora la <b data-path-to-node=\"8,1,0\" data-index-in-node=\"56\">IA<\/b> es nuestra mejor amiga. Lo que antes nos tomaba 10 horas, hoy lo resolvemos en 5 con herramientas incre\u00edbles, y esas 5 horas restantes las usamos para <b data-path-to-node=\"8,1,0\" data-index-in-node=\"208\">pensar<\/b> en tu negocio.<\/li>\n<\/ul>\n<blockquote>\n<h3 data-path-to-node=\"9\">\u00bfQu\u00e9 es lo que el mercado mexicano nos est\u00e1 gritando?<\/h3>\n<\/blockquote>\n<p data-path-to-node=\"10\">Lo que vemos diario en el mercado es que el consumidor mexicano ya no se traga cualquier anuncio.<\/p>\n<ul>\n<li data-path-to-node=\"11,0,0\"><b data-path-to-node=\"11,0,0\" data-index-in-node=\"0\">Menos &#8220;anuncios&#8221;, m\u00e1s &#8220;respuestas&#8221;:<\/b> Con el auge del AEO (Answer Engine Optimization), la gente ya no solo busca en Google; le pregunta a IAs. Si tu marca no aparece en la respuesta de un chat, no existes.<\/li>\n<li data-path-to-node=\"11,1,0\"><b data-path-to-node=\"11,1,0\" data-index-in-node=\"0\">El reinado del WhatsApp:<\/b> En M\u00e9xico, si no vendes por mensaje, est\u00e1s fuera. El comercio conversacional es el rey.<\/li>\n<li data-path-to-node=\"11,2,0\"><b data-path-to-node=\"11,2,0\" data-index-in-node=\"0\">Datos, no chismes:<\/b> El 70% de las empresas en el pa\u00eds ya est\u00e1n invirtiendo en IA para entender a sus clientes. Nosotros no podemos quedarnos atr\u00e1s.<\/li>\n<\/ul>\n<hr data-path-to-node=\"12\" \/>\n<blockquote>\n<h3 data-path-to-node=\"13\">El nuevo men\u00fa de L\u00faminos (y de cualquier agencia que quiera vivir)<\/h3>\n<\/blockquote>\n<p data-path-to-node=\"14\">Si una agencia solo te ofrece &#8220;posts y pauta&#8221;, corre de ah\u00ed. Lo que el mercado necesita hoy es:<\/p>\n<ol>\n<li data-path-to-node=\"15,0,0\"><b data-path-to-node=\"15,0,0\" data-index-in-node=\"0\">Arquitectura de Datos:<\/b> Ayudarte a que tus datos sean tuyos y te digan la verdad.<\/li>\n<li data-path-to-node=\"15,1,0\"><b data-path-to-node=\"15,1,0\" data-index-in-node=\"0\">Social Commerce:<\/b> Que el usuario compre sin fricci\u00f3n desde su chat de WhatsApp.<\/li>\n<li data-path-to-node=\"15,2,0\"><b data-path-to-node=\"15,2,0\" data-index-in-node=\"0\">Contenido Multimodal con IA:<\/b> Videos personalizados y creativos de alto nivel, pero producidos con la agilidad que exige el 2026.<\/li>\n<li data-path-to-node=\"15,3,0\"><b data-path-to-node=\"15,3,0\" data-index-in-node=\"0\">Estrategia Omnicanal:<\/b> Que tu cliente sienta la misma vibra en tu tienda de Polanco que en tu sitio web.<\/li>\n<\/ol>\n<p data-path-to-node=\"16,0\"><strong>Nuestro valor no est\u00e1 en &#8220;picar botones&#8221;. El valor est\u00e1 en nuestra capacidad de empat\u00eda, en entender la cultura mexicana y en saber qu\u00e9 tecnolog\u00eda usar para que nuestro cliente gane m\u00e1s lana.<\/strong><\/p>\n<hr data-path-to-node=\"17\" \/>\n<blockquote>\n<h3 data-path-to-node=\"18\">El futuro se ve brillante, pero hay que moverse<\/h3>\n<\/blockquote>\n<p data-path-to-node=\"19\">A mis clientes: gracias por confiar en que no solo somos proveedores, sino sus aliados. A los que est\u00e1n buscando agencia: busquen a alguien que se preocupe por su <b data-path-to-node=\"19\" data-index-in-node=\"163\">CAC<\/b> (Costo de Adquisici\u00f3n) y su <b data-path-to-node=\"19\" data-index-in-node=\"195\">LTV<\/b> (Valor de vida del cliente) tanto como ustedes.<\/p>\n<p data-path-to-node=\"20\">Las agencias no se van a acabar, se est\u00e1n transformando en el motor de crecimiento de las empresas. Y en L\u00faminos, estamos listos para pisar el acelerador.<\/p>\n<hr data-path-to-node=\"21\" \/>\n<p data-path-to-node=\"22\"><b data-path-to-node=\"22\" data-index-in-node=\"0\">\u00bfT\u00fa c\u00f3mo la ves?<\/b> Si sientes que tu estrategia actual se qued\u00f3 en el 2020, ech\u00e9monos un caf\u00e9. Me encantar\u00eda contarte c\u00f3mo estamos usando IA para que tu competencia se pregunte qu\u00e9 est\u00e1s haciendo diferente.<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;4891&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][ct_space][vc_column_text]<\/p>\n<h2><strong>Habla con un asesor<\/strong><\/h2>\n<p>Te contactaremos en breve y te ayudamos a planear, implementar y medir estas herramientas.[\/vc_column_text][ct_contact_form id=&#8221;5&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Me detuve un momento a pensar en algo que escucho cada vez m\u00e1s seguido en juntas, caf\u00e9s y hasta en los networkings: &#8220;\u00bfSe van a acabar las agencias?&#8221;. Y la neta, mi respuesta siempre es la misma: S\u00ed y no. Si te refieres a la agencia que vive de cobrarte un &#8220;fee&#8221; por subir [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[128,55,106,117,49,107,116,99,101,97,73],"tags":[],"class_list":["post-4890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aeo","category-agencia","category-agentes-inteligentes-de-ia-para-negocios","category-crecimiento-empresarial","category-desarrollo-de-negocios","category-el-bajio","category-estrategias-de-marketing","category-inbound-marketing","category-inteligencia-artificial","category-proposito","category-tendencias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfSe van a cabar las agencias?: Si, y No. &#187; L\u00faminos 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