{"id":4553,"date":"2024-04-09T22:06:01","date_gmt":"2024-04-09T22:06:01","guid":{"rendered":"https:\/\/luminos.com.mx\/blog\/?p=4553"},"modified":"2026-01-29T19:36:06","modified_gmt":"2026-01-29T19:36:06","slug":"un-helado-a-cambio-de-un-tatoo-de-la-marca-lo-harias","status":"publish","type":"post","link":"https:\/\/luminos.com.mx\/blog\/un-helado-a-cambio-de-un-tatoo-de-la-marca-lo-harias\/","title":{"rendered":"Un helado a cambio de un tatoo de la marca \u00bfLo har\u00edas?"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<header id=\"headDetail\" class=\"article-header\"><\/header>\n<div class=\"section-container\">\n<div class=\"main-content-left\"><main id=\"bodyDetail\" class=\"article-body\">Debido a las pol\u00edticas que restringen la visibilidad de las marcas en las playas de Brasil, los helados pueden tener dificultades para ser visibles cuando los clientes probablemente m\u00e1s los quieran. Para abordar este problema, Kibon (Frigo en Espa\u00f1a) ide\u00f3 una soluci\u00f3n innovadora, que consist\u00eda en utilizar tatuajes permanentes y semipermanentes como forma de publicidad.<\/main>En la campa\u00f1a, creada por\u00a0<strong>adam&amp;eveDDB<\/strong>, se aplicaron tatuajes permanentes a varios seguidores de Kibon que eligieron entre una selecci\u00f3n de dise\u00f1os desarrollados como parte de una colaboraci\u00f3n entre la marca y los tatuadores brasile\u00f1os Talita Persi y Ziza.<\/p>\n<p>La campa\u00f1a tambi\u00e9n incluy\u00f3 publicidad social, de<em>\u00a0influencers\u00a0<\/em>y OOH, incluidas vallas publicitarias humanas ambulantes, que generaron afluencia de p\u00fablico a las tiendas de tatuajes y helader\u00edas que surgieron en quioscos en Ipanema y Leme Beach, donde se animaba a los consumidores a anunciar Kibon en sus cuerpos a cambio de helado gratis.<\/p>\n<p>Cuanto m\u00e1s se cubr\u00eda la piel de los consumidores con publicidad de Kibon, m\u00e1s helados gratis se repart\u00edan, con aproximadamente 4.000 tatuajes semipermanentes y 4.000 helados Kibon gratis distribuidos en 2 d\u00edas. Despu\u00e9s del evento, Kibon celebr\u00f3 los tatuajes de sus superfans convirti\u00e9ndolos en las estrellas de su campa\u00f1a social y OOH en R\u00edo.<\/p>\n<p><strong>Barbara Scala, l\u00edder de marca de Global Walls<\/strong>, dijo que las hermosas playas de Brasil son puntos calientes para el consumo de helado Kibon. &#8220;Crear &#8216;Kibon Skinvertising&#8217; nos ha permitido hablar con nuestra audiencia cuando m\u00e1s nos necesitan, de una manera incre\u00edblemente divertida e impactante&#8221;.<\/p>\n<p>\u201cAl convertir los cuerpos en vallas publicitarias, esta campa\u00f1a para Kibon encuentra una manera de compartir el amor por la marca sin contaminar visualmente las hermosas playas de R\u00edo; en cambio, Kibon ha creado el arte deseado por los lugare\u00f1os que coloca a Kibon a la vanguardia de las playas del pa\u00eds\u201d, afirm\u00f3\u00a0<strong>Ant Nelson, director creativo ejecutivo de adam&amp;eveDDB.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_raw_html]%3Cblockquote%20class%3D%22instagram-media%22%20data-instgrm-captioned%20data-instgrm-permalink%3D%22https%3A%2F%2Fwww.instagram.com%2Freel%2FC5b_PHNP5HG%2F%3Futm_source%3Dig_embed%26amp%3Butm_campaign%3Dloading%22%20data-instgrm-version%3D%2214%22%20style%3D%22%20background%3A%23FFF%3B%20border%3A0%3B%20border-radius%3A3px%3B%20box-shadow%3A0%200%201px%200%20rgba%280%2C0%2C0%2C0.5%29%2C0%201px%2010px%200%20rgba%280%2C0%2C0%2C0.15%29%3B%20margin%3A%201px%3B%20max-width%3A540px%3B%20min-width%3A326px%3B%20padding%3A0%3B%20width%3A99.375%25%3B%20width%3A-webkit-calc%28100%25%20-%202px%29%3B%20width%3Acalc%28100%25%20-%202px%29%3B%22%3E%3Cdiv%20style%3D%22padding%3A16px%3B%22%3E%20%3Ca%20href%3D%22https%3A%2F%2Fwww.instagram.com%2Freel%2FC5b_PHNP5HG%2F%3Futm_source%3Dig_embed%26amp%3Butm_campaign%3Dloading%22%20style%3D%22%20background%3A%23FFFFFF%3B%20line-height%3A0%3B%20padding%3A0%200%3B%20text-align%3Acenter%3B%20text-decoration%3Anone%3B%20width%3A100%25%3B%22%20target%3D%22_blank%22%3E%20%3Cdiv%20style%3D%22%20display%3A%20flex%3B%20flex-direction%3A%20row%3B%20align-items%3A%20center%3B%22%3E%20%3Cdiv%20style%3D%22background-color%3A%20%23F4F4F4%3B%20border-radius%3A%2050%25%3B%20flex-grow%3A%200%3B%20height%3A%2040px%3B%20margin-right%3A%2014px%3B%20width%3A%2040px%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22display%3A%20flex%3B%20flex-direction%3A%20column%3B%20flex-grow%3A%201%3B%20justify-content%3A%20center%3B%22%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20border-radius%3A%204px%3B%20flex-grow%3A%200%3B%20height%3A%2014px%3B%20margin-bottom%3A%206px%3B%20width%3A%20100px%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22%20background-color%3A%20%23F4F4F4%3B%20border-radius%3A%204px%3B%20flex-grow%3A%200%3B%20height%3A%2014px%3B%20width%3A%2060px%3B%22%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3C%2Fdiv%3E%3Cdiv%20style%3D%22padding%3A%2019%25%200%3B%22%3E%3C%2Fdiv%3E%20%3Cdiv%20style%3D%22display%3Ablock%3B%20height%3A50px%3B%20margin%3A0%20auto%2012px%3B%20width%3A50px%3B%22%3E%3Csvg%20width%3D%2250px%22%20height%3D%2250px%22%20viewBox%3D%220%200%2060%2060%22%20version%3D%221.1%22%20xmlns%3D%22https%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xmlns%3Axlink%3D%22https%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%3E%3Cg%20stroke%3D%22none%22%20stroke-width%3D%221%22%20fill%3D%22none%22%20fill-rule%3D%22evenodd%22%3E%3Cg%20transform%3D%22translate%28-511.000000%2C%20-20.000000%29%22%20fill%3D%22%23000000%22%3E%3Cg%3E%3Cpath%20d%3D%22M556.869%2C30.41%20C554.814%2C30.41%20553.148%2C32.076%20553.148%2C34.131%20C553.148%2C36.186%20554.814%2C37.852%20556.869%2C37.852%20C558.924%2C37.852%20560.59%2C36.186%20560.59%2C34.131%20C560.59%2C32.076%20558.924%2C30.41%20556.869%2C30.41%20M541%2C60.657%20C535.114%2C60.657%20530.342%2C55.887%20530.342%2C50%20C530.342%2C44.114%20535.114%2C39.342%20541%2C39.342%20C546.887%2C39.342%20551.658%2C44.114%20551.658%2C50%20C551.658%2C55.887%20546.887%2C60.657%20541%2C60.657%20M541%2C33.886%20C532.1%2C33.886%20524.886%2C41.1%20524.886%2C50%20C524.886%2C58.899%20532.1%2C66.113%20541%2C66.113%20C549.9%2C66.113%20557.115%2C58.899%20557.115%2C50%20C557.115%2C41.1%20549.9%2C33.886%20541%2C33.886%20M565.378%2C62.101%20C565.244%2C65.022%20564.756%2C66.606%20564.346%2C67.663%20C563.803%2C69.06%20563.154%2C70.057%20562.106%2C71.106%20C561.058%2C72.155%20560.06%2C72.803%20558.662%2C73.347%20C557.607%2C73.757%20556.021%2C74.244%20553.102%2C74.378%20C549.944%2C74.521%20548.997%2C74.552%20541%2C74.552%20C533.003%2C74.552%20532.056%2C74.521%20528.898%2C74.378%20C525.979%2C74.244%20524.393%2C73.757%20523.338%2C73.347%20C521.94%2C72.803%20520.942%2C72.155%20519.894%2C71.106%20C518.846%2C70.057%20518.197%2C69.06%20517.654%2C67.663%20C517.244%2C66.606%20516.755%2C65.022%20516.623%2C62.101%20C516.479%2C58.943%20516.448%2C57.996%20516.448%2C50%20C516.448%2C42.003%20516.479%2C41.056%20516.623%2C37.899%20C516.755%2C34.978%20517.244%2C33.391%20517.654%2C32.338%20C518.197%2C30.938%20518.846%2C29.942%20519.894%2C28.894%20C520.942%2C27.846%20521.94%2C27.196%20523.338%2C26.654%20C524.393%2C26.244%20525.979%2C25.756%20528.898%2C25.623%20C532.057%2C25.479%20533.004%2C25.448%20541%2C25.448%20C548.997%2C25.448%20549.943%2C25.479%20553.102%2C25.623%20C556.021%2C25.756%20557.607%2C26.244%20558.662%2C26.654%20C560.06%2C27.196%20561.058%2C27.846%20562.106%2C28.894%20C563.154%2C29.942%20563.803%2C30.938%20564.346%2C32.338%20C564.756%2C33.391%20565.244%2C34.978%20565.378%2C37.899%20C565.522%2C41.056%20565.552%2C42.003%20565.552%2C50%20C565.552%2C57.996%20565.522%2C58.943%20565.378%2C62.101%20M570.82%2C37.631%20C570.674%2C34.438%20570.167%2C32.258%20569.425%2C30.349%20C568.659%2C28.377%20567.633%2C26.702%20565.965%2C25.035%20C564.297%2C23.368%20562.623%2C22.342%20560.652%2C21.575%20C558.743%2C20.834%20556.562%2C20.326%20553.369%2C20.18%20C550.169%2C20.033%20549.148%2C20%20541%2C20%20C532.853%2C20%20531.831%2C20.033%20528.631%2C20.1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l][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Como <strong>director creativo de Luminos Marketing<\/strong>, analizar\u00eda la campa\u00f1a &#8220;Kibon Skinvertising&#8221; desde una perspectiva centrada en la creatividad, la innovaci\u00f3n y el impacto en la percepci\u00f3n de la marca.<\/p>\n<p>En primer lugar, es importante destacar la audacia y originalidad de la estrategia implementada por Kibon en Brasil. La idea de utilizar tatuajes permanentes y semipermanentes como medio de publicidad en las playas demuestra un pensamiento fuera de lo com\u00fan y una voluntad de romper con las convenciones tradicionales del marketing. Esta iniciativa resuena con la esencia de Luminos Marketing, que se caracteriza por buscar constantemente nuevas formas de sorprender y cautivar a la audiencia.<\/p>\n<p>Desde el punto de vista de la direcci\u00f3n creativa, <strong>la colaboraci\u00f3n con tatuadores locales y la integraci\u00f3n de la cultura brasile\u00f1a en el dise\u00f1o de los tatuajes son aspectos especialmente inspiradores.<\/strong> Esta atenci\u00f3n al detalle y esta conexi\u00f3n con la identidad cultural local no solo a\u00f1aden autenticidad a la campa\u00f1a, sino que tambi\u00e9n refuerzan el mensaje de la marca y fortalecen su v\u00ednculo emocional con el p\u00fablico objetivo.<\/p>\n<p>Adem\u00e1s, la campa\u00f1a &#8220;Kibon Skinvertising&#8221; destaca la importancia de la experiencia del consumidor y la participaci\u00f3n activa en la creaci\u00f3n de contenido. Al <strong>alentar a los consumidores a convertirse en portavoces de la marca a trav\u00e9s de los tatuajes temporales<\/strong>, Kibon no solo genera visibilidad, sino que tambi\u00e9n crea una comunidad de fans comprometidos y entusiastas. Este enfoque en la co-creaci\u00f3n y la participaci\u00f3n del consumidor es coherente con la filosof\u00eda de Luminos Marketing, que valora la interacci\u00f3n y la conexi\u00f3n personalizada con la audiencia.<\/p>\n<blockquote><p><strong>En t\u00e9rminos de resultados, la distribuci\u00f3n masiva de tatuajes semipermanentes y helados gratis en un corto per\u00edodo de tiempo es un testimonio del impacto positivo de la campa\u00f1a en t\u00e9rminos de participaci\u00f3n y generaci\u00f3n de inter\u00e9s. Este tipo de resultados son una fuente de inspiraci\u00f3n para Luminos Marketing, ya que demuestran el poder de la creatividad y la innovaci\u00f3n para generar resultados tangibles y emocionantes para la marca y su audiencia.<\/strong><\/p><\/blockquote>\n<p>En resumen, la campa\u00f1a &#8220;Kibon Skinvertising&#8221; es un ejemplo emocionante de c\u00f3mo la creatividad y la innovaci\u00f3n pueden transformar una limitaci\u00f3n en una oportunidad \u00fanica de conexi\u00f3n con la audiencia. Desde la perspectiva de la direcci\u00f3n creativa de Luminos Marketing, esta iniciativa representa un modelo a seguir en t\u00e9rminos de pensar m\u00e1s all\u00e1 de lo convencional y crear experiencias memorables y significativas para el p\u00fablico objetivo.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][ct_space][vc_column_text]<\/p>\n<h2><strong>Habla con un asesor<\/strong><\/h2>\n<p>Te contactaremos en breve y te ayudamos a planear, implementar y medir estas herramientas.[\/vc_column_text][ct_contact_form id=&#8221;5&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Debido a las pol\u00edticas que restringen la visibilidad de las marcas en las playas de Brasil, los helados pueden tener dificultades para ser visibles cuando los clientes probablemente m\u00e1s los quieran. 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