{"id":4161,"date":"2023-01-16T20:03:13","date_gmt":"2023-01-16T20:03:13","guid":{"rendered":"https:\/\/luminos.com.mx\/blog\/?p=4161"},"modified":"2023-01-30T20:34:58","modified_gmt":"2023-01-30T20:34:58","slug":"emprendimiento-y-cafe","status":"publish","type":"post","link":"https:\/\/luminos.com.mx\/blog\/emprendimiento-y-cafe\/","title":{"rendered":"Emprendimiento y Caf\u00e9"},"content":{"rendered":"<p>[vc_row][vc_column][vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZhbmNob3IuZm0lMkZwZWNoMyUyRmVtYmVkJTJGZXBpc29kZXMlMkZFbXByZW5kaW1pZW50by15LUNhZi1lMXRpa2JvJTJGYS1hOTZmcWZvJTIyJTIwaGVpZ2h0JTNEJTIyMTAycHglMjIlMjB3aWR0aCUzRCUyMjQwMHB4JTIyJTIwZnJhbWVib3JkZXIlM0QlMjIwJTIyJTIwc2Nyb2xsaW5nJTNEJTIybm8lMjIlM0UlM0MlMkZpZnJhbWUlM0U=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Mau Rangel nos comparte sus experiencia en la industria del caf\u00e9, mientras hablamos del emprendimiento. Un elemento muy importante a conisderar cuando arrancas un proyecto&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<blockquote><p><em><strong>\u00bfEst\u00e1s midiendo igual marketing que publicidad?<\/strong><\/em><\/p><\/blockquote>\n<p><strong>El marketing tiene cuatro indicadores clave primarios:<\/strong><\/p>\n<ul>\n<li>Oportunidades de venta \/ Contactos \/ Visitantes en piso<\/li>\n<li>N\u00famero de clientes (nuevos y recurrentes) &#8211; Operaciones<\/li>\n<li>Ticket promedio<\/li>\n<li>Ventas totales<\/li>\n<\/ul>\n<p><strong>La publicidad tiene otras m\u00e9tricas clave, entre ellas:<\/strong><\/p>\n<ul>\n<li>Followers<\/li>\n<li>Comentarios\/Mensajes<\/li>\n<li>Aperturas de email<\/li>\n<li>Costo por impacto<\/li>\n<li>Costo por interacci\u00f3n<\/li>\n<li>Costo por millar<\/li>\n<li>Shareability<\/li>\n<li>Clics\/Aperturas\/Visitantes\/Usuarios\/Descargas\/Palabras Clave\/Tasa de rebote\/Etc.<\/li>\n<li>Reproducciones de video<\/li>\n<li>Etc.<\/li>\n<\/ul>\n<blockquote><p><em><strong>\u00bfC\u00f3mo afecta la inflaci\u00f3n a tu estrategia comercial o a tus pautas publicitarias?<\/strong><\/em><\/p><\/blockquote>\n<p>Bien sencillo. Hoy, te cuesta 8.7% m\u00e1s vender que ayer. Ese clic, por el que ayer pagaste $10.00 MXN, ahora est\u00e1s pagango $10.87 MXN. (multipl\u00edcalo por los miles que tienes invertidos y ver\u00e1s la diferencia.<\/p>\n<p>Si analizas tus m\u00e1rgenes utilitarios se ver\u00e1n bastante afectados. Por ejemplo, si vendes crepas, y cada crepa la vendes en $100.00 MXN, inmediatamente tu margen se redujo a $92.30. Adem\u00e1s, si invert\u00edas $10.00 MXN en vender esa crepa, ahora invertiste $10,87 MXN.<\/p>\n<p>&nbsp;<\/p>\n<p>te recomiendo que hagas un ejercicio r\u00e1pido de an\u00e1lisis de tus costos y tus inversiones y consideres este porcentaje. Te aseguro que te sorprender\u00e1.<\/p>\n<p><strong>Si te interesa tener una sesi\u00f3n conmigo sin costo, llena el formulario o agenda una cita conmigo en el calendario.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;La metodolog\u00eda&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;3925&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Habla con un asesor&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][ct_contact_form id=&#8221;5&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;\u00bfYa conoces la diferencia entre marketing y publicidad?&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<blockquote><p><em><strong>\u00bfEst\u00e1s midiendo igual marketing que publicidad?<\/strong><\/em><\/p><\/blockquote>\n<p><strong>El marketing tiene cuatro indicadores clave primarios:<\/strong><\/p>\n<ul>\n<li>Oportunidades de venta \/ Contactos \/ Visitantes en piso<\/li>\n<li>N\u00famero de clientes (nuevos y recurrentes) &#8211; Operaciones<\/li>\n<li>Ticket promedio<\/li>\n<li>Ventas totales<\/li>\n<\/ul>\n<p><strong>La publicidad tiene otras m\u00e9tricas clave, entre ellas:<\/strong><\/p>\n<ul>\n<li>Followers<\/li>\n<li>Comentarios\/Mensajes<\/li>\n<li>Aperturas de email<\/li>\n<li>Costo por impacto<\/li>\n<li>Costo por interacci\u00f3n<\/li>\n<li>Costo por millar<\/li>\n<li>Shareability<\/li>\n<li>Clics\/Aperturas\/Visitantes\/Usuarios\/Descargas\/Palabras Clave\/Tasa de rebote\/Etc.<\/li>\n<li>Reproducciones de video<\/li>\n<li>Etc.<\/li>\n<\/ul>\n<blockquote><p><em><strong>\u00bfC\u00f3mo afecta la inflaci\u00f3n a tu estrategia comercial o a tus pautas publicitarias?<\/strong><\/em><\/p><\/blockquote>\n<p>Bien sencillo. Hoy, te cuesta 8.7% m\u00e1s vender que ayer. Ese clic, por el que ayer pagaste $10.00 MXN, ahora est\u00e1s pagango $10.87 MXN. (multipl\u00edcalo por los miles que tienes invertidos y ver\u00e1s la diferencia.<\/p>\n<p>Si analizas tus m\u00e1rgenes utilitarios se ver\u00e1n bastante afectados. Por ejemplo, si vendes crepas, y cada crepa la vendes en $100.00 MXN, inmediatamente tu margen se redujo a $92.30. Adem\u00e1s, si invert\u00edas $10.00 MXN en vender esa crepa, ahora invertiste $10,87 MXN.<\/p>\n<p>&nbsp;<\/p>\n<p>te recomiendo que hagas un ejercicio r\u00e1pido de an\u00e1lisis de tus costos y tus inversiones y consideres este porcentaje. Te aseguro que te sorprender\u00e1.<\/p>\n<p><strong>Si te interesa tener una sesi\u00f3n conmigo sin costo, llena el formulario o agenda una cita conmigo en el calendario.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;La metodolog\u00eda&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;3925&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Habla con un asesor&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][ct_contact_form id=&#8221;5&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;4162&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;http:\/\/losquintalescafe.com\/&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZhbmNob3IuZm0lMkZwZWNoMyUyRmVtYmVkJTJGZXBpc29kZXMlMkZFbXByZW5kaW1pZW50by15LUNhZi1lMXRpa2JvJTJGYS1hOTZmcWZvJTIyJTIwaGVpZ2h0JTNEJTIyMTAycHglMjIlMjB3aWR0aCUzRCUyMjQwMHB4JTIyJTIwZnJhbWVib3JkZXIlM0QlMjIwJTIyJTIwc2Nyb2xsaW5nJTNEJTIybm8lMjIlM0UlM0MlMkZpZnJhbWUlM0U=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Mau Rangel nos comparte sus experiencia en la industria del caf\u00e9, mientras hablamos del emprendimiento. Un elemento muy importante a conisderar cuando arrancas un proyecto&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] \u00bfEst\u00e1s midiendo igual marketing que publicidad? El marketing tiene cuatro indicadores clave primarios: Oportunidades de venta \/ Contactos \/ Visitantes en piso N\u00famero de clientes (nuevos y recurrentes) [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[49,87,54],"tags":[],"class_list":["post-4161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desarrollo-de-negocios","category-emprendimiento","category-marketing-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Emprendimiento y Caf\u00e9 &#187; L\u00faminos Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luminos.com.mx\/blog\/emprendimiento-y-cafe\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emprendimiento y Caf\u00e9 &#187; L\u00faminos Marketing\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZhbmNob3IuZm0lMkZwZWNoMyUyRmVtYmVkJTJGZXBpc29kZXMlMkZFbXByZW5kaW1pZW50by15LUNhZi1lMXRpa2JvJTJGYS1hOTZmcWZvJTIyJTIwaGVpZ2h0JTNEJTIyMTAycHglMjIlMjB3aWR0aCUzRCUyMjQwMHB4JTIyJTIwZnJhbWVib3JkZXIlM0QlMjIwJTIyJTIwc2Nyb2xsaW5nJTNEJTIybm8lMjIlM0UlM0MlMkZpZnJhbWUlM0U=[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Mau Rangel nos comparte sus experiencia en la industria del caf\u00e9, mientras hablamos del emprendimiento. 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