{"id":4123,"date":"2023-01-06T20:25:46","date_gmt":"2023-01-06T20:25:46","guid":{"rendered":"https:\/\/luminos.com.mx\/blog\/?p=4123"},"modified":"2023-01-06T20:54:13","modified_gmt":"2023-01-06T20:54:13","slug":"marketing-para-restaurantes","status":"publish","type":"post","link":"https:\/\/luminos.com.mx\/blog\/marketing-para-restaurantes\/","title":{"rendered":"Marketing para restaurantes"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;\u00bfVas a abrir o tienes un restaurante? Esto te interesa ;)&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<blockquote><p><em><strong>Qu\u00e9 recomendaciones hay para un restaurante en la era post pandemia<\/strong><\/em><\/p><\/blockquote>\n<p><strong>6 puntos importantes a considerar en tu estrategia y modelo de negocio:<\/strong><\/p>\n<ul>\n<li><strong>Es necesario el enfoque de marketing.<\/strong>\n<ul>\n<li>Ya sea que contrates una agencia, tengas un equipo interno, aprendas y lo hagas t\u00fa, pero se requieren esfuerzos de marketing bien pensados y proactivos. Planear, implementar y medir es el sistema.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Enfoque de ventas.<\/strong>\n<ul>\n<li>Recuerda que todos somos vendedores. Es necesario que t\u00fa y todo tu equipo tenga claro que vende el restaurante y c\u00f3mo incrementar ticket promedio y consumo en la ventana de oportunidad que tienes en el servicio.<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u00a1Cortes\u00edas, cabr\u00f3n!<\/strong>\n<ul>\n<li>Recuerda que generar una experiencia \u00fanica es fundamental para romper el status quo. Revisa el ejemplo del &#8220;taquero grosero&#8221; en el podcast, pero genera tu mismo ejercicio.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Historias<\/strong>.\n<ul>\n<li>Si cuentas la historia del restaurante, de los platillos, de tu cocina, podr\u00e1s conectar con tu clientes de mucho mejor manera.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Efecto wow.<\/strong>\n<ul>\n<li>EL saz\u00f3n es fundamental, y todas las percepciones sensoriales son clave para que ese cliente regrese. No olvides sorprender, sorprender y sorprender.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Menos costos,m\u00e1s valor.<\/strong>\n<ul>\n<li>Ojo con tus costos, por que la inflaci\u00f3n y los impuestos seguir\u00e1n incrementando de acuerdo a las proyecciones del 2023. Busca siempre dar m\u00e1s a tus clientes y disminuye tus costos (recuerda que los costos son tiempo, dinero y esfuerzo).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<blockquote><p>En resumen, si puedes integrar una experiencia de servicio, amabilidad, empat\u00eda, mejorar tus costos e incrementar el valor continuamente, podr\u00e1s darle un sentido m\u00e1gico a tu restaurante que asegurar\u00e1 el \u00e9xito.<\/p><\/blockquote>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Habla con un asesor&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][ct_contact_form id=&#8221;5&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Zyon, Jorge y Guillermo nos brindan algunos tips de marketing para restaurantes.<\/p>\n","protected":false},"author":1,"featured_media":4122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[49,59,73],"tags":[],"class_list":["post-4123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desarrollo-de-negocios","category-herramientas","category-tendencias","entry","has-media"],"_links":{"self":[{"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/posts\/4123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/comments?post=4123"}],"version-history":[{"count":3,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/posts\/4123\/revisions"}],"predecessor-version":[{"id":4126,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/posts\/4123\/revisions\/4126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/media\/4122"}],"wp:attachment":[{"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/media?parent=4123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/categories?post=4123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/tags?post=4123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}