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LA METODOLOG\u00cdA DEL FUNNEL DE VENTAS O EMBUDO DE CONVERSI\u00d3N HA EVOLUCIONADO.<\/strong><\/em><\/p><\/blockquote>\n
Anteriormente, el marketing se enfocaba en 5 pasos a seguir dentro del embudo:<\/strong><\/p>\n
\n
- Extra\u00f1os<\/strong>. Personas de las que no tengo informaci\u00f3n todav\u00eda, pero que han visto mi marca, mis mensajes u oferta en alg\u00fan medio publicitario. No ha habido contacto.<\/li>\n
- Contactos<\/strong>. Personas con las que interact\u00fao y he tenido una conversaci\u00f3n. En esta etapa hay comunicaci\u00f3n entre un extra\u00f1o u la compa\u00f1\u00eda a trav\u00e9s de alg\u00fan canal, como whatsapp, messenger, mensaje directo, tel\u00e9fono, llega a mi negocio, etc.<\/li>\n
- Prospectos<\/strong>. Personas a las que les puedo ayudar y pueden comprarme en un corto plazo.<\/li>\n
- Cierres<\/strong>. Cuando hay una transacci\u00f3n de venta y hay un cliente nuevo.<\/li>\n
- Promotores<\/strong>. Cuando un cliente que ya me compr\u00f3 una vez, vuelve a comprarme o me recomienda con alguien de sus c\u00edrcuos sociales naturales.<\/li>\n<\/ul>\n
\u00bfC\u00f3mo evoluciona el funnel o embudo? Al flywheel.<\/strong><\/p>\n
\n
- Marketing<\/strong>. Son todas las acciones con enfoque de comunicaci\u00f3n, estrategias de llamar la atenci\u00f3n, despertar inter\u00e9s y que ayude a nutrir al mercado objetivo para que tenga conciencia de que tiene una necesidad y pueda considerar a mi marca o empresa como alternativa para ayudarle. Los principales KPIs en esta etapa es alcance, auditorio, views, clics, visitas a sitio web, etc. Tambi\u00e9n en esta etapa hay indicadores de conversaci\u00f3n y generaci\u00f3n de contactos, formularios llenados, acercamientos por chatbot, clics to chat de WhatsApp, llamadas, walk ins, oportunidades de venta, ad con el que se acercaron a la empresa, engagement, etc.<\/li>\n
- Ventas<\/strong>. En esta etapa entra el equipo comercial de la compa\u00f1\u00eda, a manera que pueda haber un proceso personal de venta, donde se le ayuda al cliente a comprar y existe un proceso de flujo de informaci\u00f3n, resoluci\u00f3n de dudas, etc.<\/li>\n
- Servicio al cliente<\/strong>. Una vez que el hay un cliente nuevo empieza la relaci\u00f3n a profundidad, donde se entraga el producto, se realiza el servicio o se mantiene el contacto \u00b4para ayudarlo aresolver sus problemas.<\/li>\n<\/ul>\n
Hay que entender que el marketing y las ventas son procesos socio-administrativos, que requieren investigaci\u00f3n, planeaci\u00f3n, ejecuci\u00f3n, as\u00ed como medici\u00f3n y control, que van generando inteligencia de mercados para optimizar dichos procesos.<\/p>\n
\u00bfC\u00f3mo medir este proceso?<\/strong><\/p><\/blockquote>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][ct_space][ct_button button_text=”DESCARGA LA PLATILLA PARA MEDICI\u00d3N DE TU PROCESO COMERCIAL” button_link=”url:https%3A%2F%2Fluminos.com.mx%2Fblog%2Fdescarga-la-plantilla-para-medir-tu-funnel-de-conversion%2F|target:_blank” button_size=”size-lg” button_shadow=”btn-shadow” align_lg=”align-center” align_md=”align-center-md” align_sm=”align-center-sm” align_xs=”align-center-xs” animation=”bounceIn”][ct_space][vc_single_image image=”4096″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”Habla con un asesor” use_theme_fonts=”yes”][\/vc_column][\/vc_row][vc_row][vc_column][ct_contact_form id=”5″][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
[vc_row][vc_column][vc_raw_html]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGZFlZWXdMY0VyS2slMjIlMjB0aXRsZSUzRCUyMllvdVR1YmUlMjB2aWRlbyUyMHBsYXllciUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93JTNEJTIyYWNjZWxlcm9tZXRlciUzQiUyMGF1dG9wbGF5JTNCJTIwY2xpcGJvYXJkLXdyaXRlJTNCJTIwZW5jcnlwdGVkLW1lZGlhJTNCJTIwZ3lyb3Njb3BlJTNCJTIwcGljdHVyZS1pbi1waWN0dXJlJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNF[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”La conversi\u00f3n es cuando ya vendiste… FALSO” use_theme_fonts=”yes”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] LA METODOLOG\u00cdA DEL FUNNEL DE VENTAS O EMBUDO DE CONVERSI\u00d3N HA EVOLUCIONADO. Anteriormente, el marketing se enfocaba en 5 pasos a seguir dentro del embudo: Extra\u00f1os. Personas de las que no tengo informaci\u00f3n todav\u00eda, pero que han visto mi marca, mis mensajes u oferta en alg\u00fan […]<\/p>\n","protected":false},"author":1,"featured_media":4151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[49,54,53],"tags":[81,83,84,85,82],"class_list":["post-4094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desarrollo-de-negocios","category-marketing-sales","category-ventas","tag-conversiones","tag-inbound-marketing","tag-marketing","tag-tasa-de-conversion","tag-ventas"],"yoast_head":"\n
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