{"id":4081,"date":"2022-12-05T21:15:00","date_gmt":"2022-12-05T21:15:00","guid":{"rendered":"https:\/\/luminos.com.mx\/blog\/?p=4081"},"modified":"2023-01-06T21:09:58","modified_gmt":"2023-01-06T21:09:58","slug":"como-definir-el-presupuesto-de-marketing-y-de-tus-campanas","status":"publish","type":"post","link":"https:\/\/luminos.com.mx\/blog\/como-definir-el-presupuesto-de-marketing-y-de-tus-campanas\/","title":{"rendered":"\u00bfC\u00f3mo definir el presupuesto de marketing y de tus campa\u00f1as?"},"content":{"rendered":"<p>[vc_row][vc_column][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;\u00bfYa sabes c\u00f3mo defnir el presupuesto de tus esfuerzos de marketing y campa\u00f1as de publicidad?&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<blockquote><p><em><strong>\u00bfCu\u00e1nta lana le meto a marketing y campa\u00f1as?<\/strong><\/em><\/p><\/blockquote>\n<p><strong>El marketing es un proceso socioadministrativo, y como todo proceso, requiere experimentaci\u00f3n y aprendizaje continuo.<\/strong><\/p>\n<p>Deafortunadamente no existe una regla \u00fanica para todos los negocios, sin embargo <em><strong>si existe una metodolog\u00eda evolutiva para incremntar el retorno de tu inversi\u00f3n, a trav\u00e9s de inteligencia comercial<\/strong><\/em>.<\/p>\n<p>Antes de empezar, es importante que cuentes con esta informaci\u00f3n:<\/p>\n<ul>\n<li>Ingresos promedio mensuales<\/li>\n<li>Gastos fijos y variables mensuales<\/li>\n<li>Ticket promedio &#8211; El promedio del monto de cada operaci\u00f3n comercial o venta &#8211;<\/li>\n<li>N\u00famero de clientes por mes &#8211; divididos por clientes recurrentes o de recompra y clientes nuevos-<\/li>\n<li>Margen utilitario promedio mensual<\/li>\n<li>Costo por adquisici\u00f3n de cliente actual &#8211; deseable -. Si tienes este dato ya est\u00e1s en una posici\u00f3n de toma de decisi\u00f3n m\u00e1s c\u00f3moda.<\/li>\n<\/ul>\n<p><strong>Si eres un negocio nuevo o ya est\u00e1s operando y no tienes esta informaci\u00f3n<\/strong>, deber\u00e1s de empezar a documentar y generar estos datos continuamente.<\/p>\n<p><strong>Si eres un negocio que ya est\u00e1 operando y tienes estos datos<\/strong>, es el punto de partida m\u00f1as s\u00f1olida, ya que podr\u00e1s determinar un presupuesto \u00f3ptimo sobre tus objetivos de forma m\u00e1s r\u00e1pida.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;La metodolog\u00eda&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_zigzag][vc_custom_heading text=&#8221;INVIERTE ENTRE EL 5% Y EL 10% DE TU META DE VENTAS EN MARKETING &#8211; PUEDE VARIAR DE ACUERDO A TU MARGEN UTILITARIO -.&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1670277768458{background-color: #dd9933 !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]A continuaci\u00f3n te compartimos un EJEMPLO de la metodolog\u00eda para definir presupuestos de marketing considerando las siguientes variables en un panorama actual:<\/p>\n<ul>\n<li>Ingresos promedio mensuales: $500,000.00<\/li>\n<li>Gastos fijos y variables mensuales: $350,000.00<\/li>\n<li>Ticket promedio: $10,000.00 por transacci\u00f3n<\/li>\n<li>N\u00famero de clientes por mes. 35 clientes<\/li>\n<li>Margen utilitario promedio mensual. 30% de margen de utilidad.<\/li>\n<li>Costo por adquisici\u00f3n de cliente actual. $750.00 para adquirir a cada cliente<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_empty_space][ct_button button_text=&#8221;DESCARGA LA PLATILLA PARA DEFINIR TUS OBJETIVOS Y PRESUPUESTOS DE MARKETING&#8221; button_link=&#8221;url:https%3A%2F%2Fluminos.com.mx%2Fblog%2Fdescarga-el-ejemplo-para-determinar-metas-de-ventas-presupuesto-para-marketing-y-de-tus-campanas%2F|title:plantilla%20para%20definir%20metas%20de%20venta%20y%20presupuesto%20de%20marketing|target:_blank&#8221; button_size=&#8221;size-lg&#8221; button_shadow=&#8221;btn-shadow&#8221; align_lg=&#8221;align-center&#8221; align_md=&#8221;align-center-md&#8221; align_sm=&#8221;align-center-sm&#8221; align_xs=&#8221;align-center-xs&#8221; animation=&#8221;bounceIn&#8221;][vc_empty_space][vc_single_image image=&#8221;4087&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_raw_html]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjIxMDAlMjUlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGdEN5c0J4cjZnLUElMjIlMjB0aXRsZSUzRCUyMllvdVR1YmUlMjB2aWRlbyUyMHBsYXllciUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93JTNEJTIyYWNjZWxlcm9tZXRlciUzQiUyMGF1dG9wbGF5JTNCJTIwY2xpcGJvYXJkLXdyaXRlJTNCJTIwZW5jcnlwdGVkLW1lZGlhJTNCJTIwZ3lyb3Njb3BlJTNCJTIwcGljdHVyZS1pbi1waWN0dXJlJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNF[\/vc_raw_html][vc_custom_heading text=&#8221;Habla con un asesor&#8221; use_theme_fonts=&#8221;yes&#8221;][ct_contact_form id=&#8221;5&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;\u00bfYa sabes c\u00f3mo defnir el presupuesto de tus esfuerzos de marketing y campa\u00f1as de publicidad?&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] \u00bfCu\u00e1nta lana le meto a marketing y campa\u00f1as? El marketing es un proceso socioadministrativo, y como todo proceso, requiere experimentaci\u00f3n y aprendizaje continuo. Deafortunadamente no existe una regla \u00fanica para todos los negocios, sin embargo si existe una [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[52,49,59,54,67,53],"tags":[],"class_list":["post-4081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-capacitacion","category-desarrollo-de-negocios","category-herramientas","category-marketing-sales","category-social-media-marketing","category-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfC\u00f3mo definir el presupuesto de marketing y de tus campa\u00f1as? &#187; L\u00faminos Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luminos.com.mx\/blog\/como-definir-el-presupuesto-de-marketing-y-de-tus-campanas\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo definir el presupuesto de marketing y de tus campa\u00f1as? &#187; L\u00faminos Marketing\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;\u00bfYa sabes c\u00f3mo defnir el presupuesto de tus esfuerzos de marketing y campa\u00f1as de publicidad?&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] \u00bfCu\u00e1nta lana le meto a marketing y campa\u00f1as? 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