{"id":3945,"date":"2022-02-22T20:41:46","date_gmt":"2022-02-22T20:41:46","guid":{"rendered":"https:\/\/luminos.com.mx\/blog\/?p=3945"},"modified":"2022-02-22T20:42:25","modified_gmt":"2022-02-22T20:42:25","slug":"que-evaluar-al-momento-de-escoger-una-agencia-de-marketing","status":"publish","type":"post","link":"https:\/\/luminos.com.mx\/blog\/que-evaluar-al-momento-de-escoger-una-agencia-de-marketing\/","title":{"rendered":"\u00bfQu\u00e9 evaluar al momento de escoger una agencia de marketing?"},"content":{"rendered":"

[vc_row][vc_column][ct_heading text=”CREEMOS EN LA METODOLOG\u00cdA… LA PUBLICIDAD ES UNA HERRAMIENTA” text_below=”METODOLOG\u00cdA” font_weight=”” typingout=”“metodolog\u00eda“, “sistema“, “procesos“,“resultados“”][vc_column_text]<\/p>\n

\u00bfQu\u00e9 debes de evaluar al momento de decidirte por una agencia de marketing?<\/p><\/blockquote>\n

Te dejamos los 5 puntos clave a evaluar en una agencia de marketing, para que tu decisi\u00f3n sea inteligente:<\/strong><\/p>\n

    \n
  1. Una agencia de marketing debe tener metodolog\u00eda<\/li>\n
  2. Una agencia de marketing debe existir un plan<\/li>\n
  3. Una agencia de marketing debe tener la capacidad de implementar planes que propone<\/li>\n
  4. Una agencia de marketing debe tener las m\u00e9tricas clave (KPIs) para aprender y crecer sus planes.<\/li>\n
  5. Una agencia de marketing debe entender al cliente y sus objetivos.<\/li>\n<\/ol>\n

    [\/vc_column_text][vc_empty_space][ct_heading text=”UNA AGENCIA DE MARKETING DEBE TENER METODOLOG\u00cdA” tag=”h2″ font_weight=””][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”3925″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Este diagrama es un ejemplo de c\u00f3mo se desarrolla un sistema de marketing. <\/strong><\/p>\n

      \n
    1. Se sustenta con investigaci\u00f3n<\/li>\n
    2. Se desarrolla una planeaci\u00f3n de estrategias<\/li>\n
    3. Se define un plan de trabajo sobre t\u00e1cticas y herramientas<\/li>\n
    4. Se miden los resultados implementando inteligencia de mercados.<\/li>\n<\/ol>\n

      [\/vc_column_text][ct_heading text=”DEBE EXISTIR UN PLAN” tag=”h2″ font_weight=””][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”3926″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

      Considerar todos los recursos de tiempo, dinero y esfuerzo que involucra el proyecto se convierte en factor \u00e9xito de los resultados.<\/p><\/blockquote>\n

      Recomendamos siempre destinar una inversi\u00f3n coherente para marketing, sobre el objetivo de metas del per\u00edodo. De esta manera se puede determinar un plan eficiente que cumpla las metas y que tenga recursos para lograrlo.<\/p>\n

      Por ejemplo, si quiero vender $500,000.00 MXN mensuales para el primer trimestre del 2022, pero mi presupuesto de martekting es de $1,000.00 MXN mensuales (0.02%) es incoherente.<\/p>\n

      En cambio, si mi meta de ventas es de $500,000.00 MXN mensuales para el primer trimestre del 2022 y mi presupuesto de marketing es de $30,000.00 mensuales (6%), tiene m\u00e1s sentido.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][ct_heading text=”DEBE TENER METRICAS CLAVE (KPIS)” tag=”h2″ font_weight=””][vc_empty_space][vc_single_image image=”3927″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

      No tendr\u00e1s resultados desde el d\u00eda 1.<\/strong><\/p><\/blockquote>\n

      Considera que hay etapas y per\u00edodos que ser\u00e1 necesario determinar en tu plan. La metodolog\u00eda es fundamental, por lo que desarrollar una campa\u00f1a al vapor, dise\u00f1ar y lanzar posts en Facebook, Instagram y un espectacular en una semana sin un plan, s\u00f3lo ser\u00e1 tirar tu dinero a la basura.<\/p>\n

      Conf\u00eda en el proceso, nosotros te ayudamos.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”3924″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

      No te dejes llevar por el ego.<\/strong><\/p><\/blockquote>\n

      El sistema que desarrolla un plan de marketing para tu negocio es la fortaleza y la columna vertebral de los resultados. Hay que medir para conocer el avance en las etapas del plan y por ende aprender, corregir, mejorar y actuar para crecer.<\/p>\n

      La investigaci\u00f3n e inteligencia de mercados son la forma en que tangibilizamos esos esfuerzos en nuevas estrategias.<\/p>\n

      El marketing se mide en venta, la publicidad en impactos.<\/strong>[\/vc_column_text][ct_heading text=”DEBE ENTENDER AL CLIENTE” tag=”h2″ font_weight=””][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”3946″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

      [vc_row][vc_column][ct_heading text=”CREEMOS EN LA METODOLOG\u00cdA… LA PUBLICIDAD ES UNA HERRAMIENTA” text_below=”METODOLOG\u00cdA” font_weight=”” typingout=”“metodolog\u00eda“, “sistema“, “procesos“,“resultados“”][vc_column_text] \u00bfQu\u00e9 debes de evaluar al momento de decidirte por una agencia de marketing? Te dejamos los 5 puntos clave a evaluar en una agencia de marketing, para que tu decisi\u00f3n sea inteligente: Una agencia de marketing debe tener metodolog\u00eda Una […]<\/p>\n","protected":false},"author":1,"featured_media":3926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[55,54],"tags":[],"class_list":["post-3945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencia","category-marketing-sales"],"yoast_head":"\n\u00bfQu\u00e9 evaluar al momento de escoger una agencia de marketing? » L\u00faminos Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luminos.com.mx\/blog\/que-evaluar-al-momento-de-escoger-una-agencia-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 evaluar al momento de escoger una agencia de marketing? » L\u00faminos Marketing\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][ct_heading text=”CREEMOS EN LA METODOLOG\u00cdA… LA PUBLICIDAD ES UNA HERRAMIENTA” text_below=”METODOLOG\u00cdA” font_weight=”” typingout=”“metodolog\u00eda“, “sistema“, “procesos“,“resultados“”][vc_column_text] \u00bfQu\u00e9 debes de evaluar al momento de decidirte por una agencia de marketing? 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» L\u00faminos Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/luminos.com.mx\/blog\/que-evaluar-al-momento-de-escoger-una-agencia-de-marketing\/","og_locale":"es_MX","og_type":"article","og_title":"\u00bfQu\u00e9 evaluar al momento de escoger una agencia de marketing? » L\u00faminos Marketing","og_description":"[vc_row][vc_column][ct_heading text=”CREEMOS EN LA METODOLOG\u00cdA… LA PUBLICIDAD ES UNA HERRAMIENTA” text_below=”METODOLOG\u00cdA” font_weight=”” typingout=”“metodolog\u00eda“, “sistema“, “procesos“,“resultados“”][vc_column_text] \u00bfQu\u00e9 debes de evaluar al momento de decidirte por una agencia de marketing? 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