{"id":3938,"date":"2022-02-02T01:14:19","date_gmt":"2022-02-02T01:14:19","guid":{"rendered":"https:\/\/luminos.com.mx\/blog\/?p=3938"},"modified":"2022-02-02T01:21:30","modified_gmt":"2022-02-02T01:21:30","slug":"las-emociones-en-el-marketing","status":"publish","type":"post","link":"https:\/\/luminos.com.mx\/blog\/las-emociones-en-el-marketing\/","title":{"rendered":"Las emociones en el marketing"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]De acuerdo al renombrado psic\u00f3logo <a href=\"https:\/\/www.paulekman.com\/\">Paul Ekman<\/a> ha dedicado gran parte de su vida profesional al estudio de las emociones, existen seis emociones primarias que todo ser humano siente.<\/p>\n<blockquote><p><strong>De hecho la serie de televisi\u00f3n &#8220;Lie to me&#8221;, est\u00e1 basada en su trabajo.<\/strong><\/p><\/blockquote>\n<p>[\/vc_column_text][vc_single_image image=&#8221;3939&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<ul>\n<li><strong>Ira<\/strong>: surge ante situaciones aversivas o que generan frustraci\u00f3n. Se trata de una activaci\u00f3n del cuerpo a modo de preparaci\u00f3n para la lucha contra la situaci\u00f3n amenazante o la huida de esta. Sin embargo, en muchas ocasiones aparece de forma constante llegando a provocar problemas a nivel social, laboral, de pareja e incluso de salud f\u00edsica. Seg\u00fan la teor\u00eda de las emociones b\u00e1sicas de Paul Ekman, la ira se asocia a problemas card\u00edacos.<\/li>\n<li><strong>Asco<\/strong>: el origen de la sensaci\u00f3n de asco es protegernos ante alimentos que pod\u00edan ser t\u00f3xicos. Sin embargo, en muchas ocasiones, tenemos ese sentimiento de rechazo ante un alimento sin que este sea malo para el organismo. Adem\u00e1s, no solo algunas comidas nos pueden producir asco, tambi\u00e9n determinados olores, sensaciones t\u00e1ctiles o im\u00e1genes pueden llegar a crear este rechazo en nosotros.<\/li>\n<li><strong>Miedo<\/strong>: su origen es claramente nuestra protecci\u00f3n ante peligros. Se trata de una activaci\u00f3n del organismo que nos prepara para huir de una situaci\u00f3n potencialmente peligrosa. Sin embargo, al igual que en las otras, en muchas ocasiones tenemos miedos irracionales, como es el caso de las fobias, en las que el peligro no es real o es muy improbable.<\/li>\n<li><strong>Alegr\u00eda<\/strong>: otra de las emociones de Paul Ekman. Se trata de un estado emocional placentero en el que la persona eval\u00faa una situaci\u00f3n como positiva. Adem\u00e1s, suele haber durante este estado emocional un bajo nivel de ansiedad, buenas expectativas sobre el futuro y altos niveles de energ\u00eda y motivaci\u00f3n.<\/li>\n<li><strong>Tristeza<\/strong>: una de las 6 emociones de Paul Ekman. Al contrario que en la alegr\u00eda es un decaimiento del estado an\u00edmico general. Los niveles de energ\u00eda son bajos, hay poca motivaci\u00f3n y la perspectiva sobre el presente y el futuro es negativa.<\/li>\n<li><strong>Sorpresa<\/strong>: el atlas de las emociones de Paul Ekman describe la sorpresa como una reacci\u00f3n f\u00edsica y cognitiva que se tiene ante un evento inesperado o que no entraba en los esquemas mentales de la persona.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;\u00bfC\u00f3mo afecta esto al marketing?&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]<\/p>\n<blockquote><p><b>La mayor\u00eda de los motivadores de compra son impulsados a un nivel emocional.<\/b><\/p><\/blockquote>\n<p>Siempre hay cierto grado racional involucrado en todo lo que hacemos, pero si analizamos a detalle la mayor\u00eda de las compras que realizamos surgen de motivadors emocionales.<\/p>\n<p><strong><em>Recordemos a <a href=\"https:\/\/en.wikipedia.org\/wiki\/Abraham_Maslow\">Abraham Maslow<\/a> y su pir\u00e1mide de necesidades y comparemoslo con las emociones de <a href=\"https:\/\/en.wikipedia.org\/wiki\/Paul_Ekman\">Paul Ekman<\/a><\/em><\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;3319&#8243; img_size=&#8221;full&#8221;][vc_custom_heading text=&#8221;\u00bfQU\u00c9 SIMILITUDES VES?&#8221; use_theme_fonts=&#8221;yes&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]De acuerdo al renombrado psic\u00f3logo Paul Ekman ha dedicado gran parte de su vida profesional al estudio de las emociones, existen seis emociones primarias que todo ser humano siente. De hecho la serie de televisi\u00f3n &#8220;Lie to me&#8221;, est\u00e1 basada en su trabajo. [\/vc_column_text][vc_single_image image=&#8221;3939&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text] Ira: surge ante situaciones aversivas o que generan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[48],"tags":[],"class_list":["post-3938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investigacion-de-mercados"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las emociones en el marketing &#187; L\u00faminos Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luminos.com.mx\/blog\/las-emociones-en-el-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las emociones en el marketing &#187; L\u00faminos Marketing\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]De acuerdo al renombrado psic\u00f3logo Paul Ekman ha dedicado gran parte de su vida profesional al estudio de las emociones, existen seis emociones primarias que todo ser humano siente. De hecho la serie de televisi\u00f3n &#8220;Lie to me&#8221;, est\u00e1 basada en su trabajo. [\/vc_column_text][vc_single_image image=&#8221;3939&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text] Ira: surge ante situaciones aversivas o que generan [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luminos.com.mx\/blog\/las-emociones-en-el-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"L\u00faminos Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/luminosmkt\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-02T01:14:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-02T01:21:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/luminos.com.mx\/blog\/wp-content\/uploads\/2022\/02\/las-emociones-de-ekman.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"938\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"L\u00faminos Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@luminosmkt\" \/>\n<meta name=\"twitter:site\" content=\"@luminosmkt\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"L\u00faminos Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/luminos.com.mx\/blog\/las-emociones-en-el-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/luminos.com.mx\/blog\/las-emociones-en-el-marketing\/\"},\"author\":{\"name\":\"L\u00faminos Marketing\",\"@id\":\"https:\/\/luminos.com.mx\/blog\/#\/schema\/person\/95c53133ac3be0d9e018891a5e02a3dc\"},\"headline\":\"Las emociones en el marketing\",\"datePublished\":\"2022-02-02T01:14:19+00:00\",\"dateModified\":\"2022-02-02T01:21:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/luminos.com.mx\/blog\/las-emociones-en-el-marketing\/\"},\"wordCount\":543,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/luminos.com.mx\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/luminos.com.mx\/blog\/las-emociones-en-el-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/luminos.com.mx\/blog\/wp-content\/uploads\/2022\/02\/las-emociones-de-ekman.jpg\",\"articleSection\":[\"Investigaci\u00f3n de mercados\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/luminos.com.mx\/blog\/las-emociones-en-el-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/luminos.com.mx\/blog\/las-emociones-en-el-marketing\/\",\"url\":\"https:\/\/luminos.com.mx\/blog\/las-emociones-en-el-marketing\/\",\"name\":\"Las emociones en el marketing &#187; L\u00faminos Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/luminos.com.mx\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/luminos.com.mx\/blog\/las-emociones-en-el-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/luminos.com.mx\/blog\/las-emociones-en-el-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/luminos.com.mx\/blog\/wp-content\/uploads\/2022\/02\/las-emociones-de-ekman.jpg\",\"datePublished\":\"2022-02-02T01:14:19+00:00\",\"dateModified\":\"2022-02-02T01:21:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/luminos.com.mx\/blog\/las-emociones-en-el-marketing\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/luminos.com.mx\/blog\/las-emociones-en-el-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/luminos.com.mx\/blog\/las-emociones-en-el-marketing\/#primaryimage\",\"url\":\"https:\/\/luminos.com.mx\/blog\/wp-content\/uploads\/2022\/02\/las-emociones-de-ekman.jpg\",\"contentUrl\":\"https:\/\/luminos.com.mx\/blog\/wp-content\/uploads\/2022\/02\/las-emociones-de-ekman.jpg\",\"width\":1920,\"height\":938,\"caption\":\"las emociones en el marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/luminos.com.mx\/blog\/las-emociones-en-el-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/luminos.com.mx\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Las emociones en el marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/luminos.com.mx\/blog\/#website\",\"url\":\"https:\/\/luminos.com.mx\/blog\/\",\"name\":\"L\u00faminos Marketing\",\"description\":\"Soluciones Integrales de Mercadotecnia\",\"publisher\":{\"@id\":\"https:\/\/luminos.com.mx\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/luminos.com.mx\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/luminos.com.mx\/blog\/#organization\",\"name\":\"L\u00faminos Marketing\",\"url\":\"https:\/\/luminos.com.mx\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/luminos.com.mx\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/luminos.com.mx\/blog\/wp-content\/uploads\/2021\/01\/cropped-favicon.png\",\"contentUrl\":\"https:\/\/luminos.com.mx\/blog\/wp-content\/uploads\/2021\/01\/cropped-favicon.png\",\"width\":219,\"height\":362,\"caption\":\"L\u00faminos Marketing\"},\"image\":{\"@id\":\"https:\/\/luminos.com.mx\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/luminosmkt\/\",\"https:\/\/x.com\/luminosmkt\",\"https:\/\/www.behance.net\/lminosmarketing\",\"https:\/\/www.instagram.com\/luminos_marketing\/\",\"https:\/\/www.linkedin.com\/company\/1719714\/admin\/feed\/posts\/\",\"https:\/\/www.youtube.com\/channel\/UCB8El1racggeAmP8QffTWqg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/luminos.com.mx\/blog\/#\/schema\/person\/95c53133ac3be0d9e018891a5e02a3dc\",\"name\":\"L\u00faminos Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/luminos.com.mx\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/288ecffbd124c5249fe9369f1868440e24be0c18c4267fddfd3f8e1d1c592cbb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/288ecffbd124c5249fe9369f1868440e24be0c18c4267fddfd3f8e1d1c592cbb?s=96&d=mm&r=g\",\"caption\":\"L\u00faminos Marketing\"},\"url\":\"https:\/\/luminos.com.mx\/blog\/author\/luminos2019\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Las emociones en el marketing &#187; L\u00faminos Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/luminos.com.mx\/blog\/las-emociones-en-el-marketing\/","og_locale":"es_MX","og_type":"article","og_title":"Las emociones en el marketing &#187; L\u00faminos Marketing","og_description":"[vc_row][vc_column][vc_column_text]De acuerdo al renombrado psic\u00f3logo Paul Ekman ha dedicado gran parte de su vida profesional al estudio de las emociones, existen seis emociones primarias que todo ser humano siente. De hecho la serie de televisi\u00f3n &#8220;Lie to me&#8221;, est\u00e1 basada en su trabajo. [\/vc_column_text][vc_single_image image=&#8221;3939&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text] Ira: surge ante situaciones aversivas o que generan [&hellip;]","og_url":"https:\/\/luminos.com.mx\/blog\/las-emociones-en-el-marketing\/","og_site_name":"L\u00faminos Marketing","article_publisher":"https:\/\/www.facebook.com\/luminosmkt\/","article_published_time":"2022-02-02T01:14:19+00:00","article_modified_time":"2022-02-02T01:21:30+00:00","og_image":[{"width":1920,"height":938,"url":"https:\/\/luminos.com.mx\/blog\/wp-content\/uploads\/2022\/02\/las-emociones-de-ekman.jpg","type":"image\/jpeg"}],"author":"L\u00faminos Marketing","twitter_card":"summary_large_image","twitter_creator":"@luminosmkt","twitter_site":"@luminosmkt","twitter_misc":{"Escrito por":"L\u00faminos Marketing","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/luminos.com.mx\/blog\/las-emociones-en-el-marketing\/#article","isPartOf":{"@id":"https:\/\/luminos.com.mx\/blog\/las-emociones-en-el-marketing\/"},"author":{"name":"L\u00faminos Marketing","@id":"https:\/\/luminos.com.mx\/blog\/#\/schema\/person\/95c53133ac3be0d9e018891a5e02a3dc"},"headline":"Las emociones en el marketing","datePublished":"2022-02-02T01:14:19+00:00","dateModified":"2022-02-02T01:21:30+00:00","mainEntityOfPage":{"@id":"https:\/\/luminos.com.mx\/blog\/las-emociones-en-el-marketing\/"},"wordCount":543,"commentCount":0,"publisher":{"@id":"https:\/\/luminos.com.mx\/blog\/#organization"},"image":{"@id":"https:\/\/luminos.com.mx\/blog\/las-emociones-en-el-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/luminos.com.mx\/blog\/wp-content\/uploads\/2022\/02\/las-emociones-de-ekman.jpg","articleSection":["Investigaci\u00f3n de mercados"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/luminos.com.mx\/blog\/las-emociones-en-el-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/luminos.com.mx\/blog\/las-emociones-en-el-marketing\/","url":"https:\/\/luminos.com.mx\/blog\/las-emociones-en-el-marketing\/","name":"Las emociones en el marketing &#187; L\u00faminos Marketing","isPartOf":{"@id":"https:\/\/luminos.com.mx\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/luminos.com.mx\/blog\/las-emociones-en-el-marketing\/#primaryimage"},"image":{"@id":"https:\/\/luminos.com.mx\/blog\/las-emociones-en-el-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/luminos.com.mx\/blog\/wp-content\/uploads\/2022\/02\/las-emociones-de-ekman.jpg","datePublished":"2022-02-02T01:14:19+00:00","dateModified":"2022-02-02T01:21:30+00:00","breadcrumb":{"@id":"https:\/\/luminos.com.mx\/blog\/las-emociones-en-el-marketing\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/luminos.com.mx\/blog\/las-emociones-en-el-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/luminos.com.mx\/blog\/las-emociones-en-el-marketing\/#primaryimage","url":"https:\/\/luminos.com.mx\/blog\/wp-content\/uploads\/2022\/02\/las-emociones-de-ekman.jpg","contentUrl":"https:\/\/luminos.com.mx\/blog\/wp-content\/uploads\/2022\/02\/las-emociones-de-ekman.jpg","width":1920,"height":938,"caption":"las emociones en el marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/luminos.com.mx\/blog\/las-emociones-en-el-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/luminos.com.mx\/blog\/"},{"@type":"ListItem","position":2,"name":"Las emociones en el marketing"}]},{"@type":"WebSite","@id":"https:\/\/luminos.com.mx\/blog\/#website","url":"https:\/\/luminos.com.mx\/blog\/","name":"L\u00faminos Marketing","description":"Soluciones Integrales de Mercadotecnia","publisher":{"@id":"https:\/\/luminos.com.mx\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/luminos.com.mx\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/luminos.com.mx\/blog\/#organization","name":"L\u00faminos Marketing","url":"https:\/\/luminos.com.mx\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/luminos.com.mx\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/luminos.com.mx\/blog\/wp-content\/uploads\/2021\/01\/cropped-favicon.png","contentUrl":"https:\/\/luminos.com.mx\/blog\/wp-content\/uploads\/2021\/01\/cropped-favicon.png","width":219,"height":362,"caption":"L\u00faminos Marketing"},"image":{"@id":"https:\/\/luminos.com.mx\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/luminosmkt\/","https:\/\/x.com\/luminosmkt","https:\/\/www.behance.net\/lminosmarketing","https:\/\/www.instagram.com\/luminos_marketing\/","https:\/\/www.linkedin.com\/company\/1719714\/admin\/feed\/posts\/","https:\/\/www.youtube.com\/channel\/UCB8El1racggeAmP8QffTWqg"]},{"@type":"Person","@id":"https:\/\/luminos.com.mx\/blog\/#\/schema\/person\/95c53133ac3be0d9e018891a5e02a3dc","name":"L\u00faminos Marketing","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/luminos.com.mx\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/288ecffbd124c5249fe9369f1868440e24be0c18c4267fddfd3f8e1d1c592cbb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/288ecffbd124c5249fe9369f1868440e24be0c18c4267fddfd3f8e1d1c592cbb?s=96&d=mm&r=g","caption":"L\u00faminos Marketing"},"url":"https:\/\/luminos.com.mx\/blog\/author\/luminos2019\/"}]}},"_links":{"self":[{"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/posts\/3938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/comments?post=3938"}],"version-history":[{"count":3,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/posts\/3938\/revisions"}],"predecessor-version":[{"id":3943,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/posts\/3938\/revisions\/3943"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/media\/3939"}],"wp:attachment":[{"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/media?parent=3938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/categories?post=3938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/tags?post=3938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}