{"id":3923,"date":"2022-01-31T22:05:44","date_gmt":"2022-01-31T22:05:44","guid":{"rendered":"https:\/\/luminos.com.mx\/blog\/?p=3923"},"modified":"2022-02-01T20:39:35","modified_gmt":"2022-02-01T20:39:35","slug":"la-metodologia-de-marketing-inteligente","status":"publish","type":"post","link":"https:\/\/luminos.com.mx\/blog\/la-metodologia-de-marketing-inteligente\/","title":{"rendered":"La metodolog\u00eda de marketing inteligente"},"content":{"rendered":"

[vc_row][vc_column][ct_heading text=”CREEMOS EN LA METODOLOG\u00cdA… LA PUBLICIDAD ES UNA HERRAMIENTA” text_below=”METODOLOG\u00cdA” font_weight=”” typingout=”“metodolog\u00eda“, “sistema“, “procesos“,“resultados“”][vc_column_text]<\/p>\n

A lo largo de nuestra experiencia de trabajo hemos identificado que la diferencia entre publicidad y marketing<\/strong> a\u00fan no est\u00e1 muy clara.<\/p><\/blockquote>\n

La diferencia es que Marketing se enfoca en el largo proceso de planeaci\u00f3n, implementaci\u00f3n y control de las P’s del marketing para generar resultados en ventas<\/strong>, mientras que la publicidad es s\u00f3lo una herramienta del marketing, dentro de la P de promoci\u00f3n<\/strong> (y se enfoca en la comunicaci\u00f3n para informar, recordar y persuadir)[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”3925″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Este diagrama es un ejemplo de c\u00f3mo se desarrolla un sistema de marketing. <\/strong><\/p>\n

    \n
  1. Se sustenta con investigaci\u00f3n<\/li>\n
  2. Se desarrolla una planeaci\u00f3n de estrategias<\/li>\n
  3. Se define un plan de trabajo sobre t\u00e1cticas y herramientas<\/li>\n
  4. Se miden los resultados implementando inteligencia de mercados.<\/li>\n<\/ol>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”3926″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

    Considerar todos los recursos de tiempo, dinero y esfuerzo que involucra el proyecto se convierte en factor \u00e9xito de los resultados.<\/p><\/blockquote>\n

    Recomendamos siempre destinar una inversi\u00f3n coherente para marketing, sobre el objetivo de metas del per\u00edodo. De esta manera se puede determinar un plan eficiente que cumpla las metas y que tenga recursos para lograrlo.<\/p>\n

    Por ejemplo, si quiero vender $500,000.00 MXN mensuales para el primer trimestre del 2022, pero mi presupuesto de martekting es de $1,000.00 MXN mensuales (0.02%) es incoherente.<\/p>\n

    En cambio, si mi meta de ventas es de $500,000.00 MXN mensuales para el primer trimestre del 2022 y mi presupuesto de marketing es de $30,000.00 mensuales (6%), tiene m\u00e1s sentido.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”3927″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

    No tendr\u00e1s resultados desde el d\u00eda 1.<\/strong><\/p><\/blockquote>\n

    Considera que hay etapas y per\u00edodos que ser\u00e1 necesario determinar en tu plan. La metodolog\u00eda es fundamental, por lo que desarrollar una campa\u00f1a al vapor, dise\u00f1ar y lanzar posts en Facebook, Instagram y un espectacular en una semana sin un plan, s\u00f3lo ser\u00e1 tirar tu dinero a la basura.<\/p>\n

    Conf\u00eda en el proceso, nosotros te ayudamos.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=”3924″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

    No te dejes llevar por el ego.<\/strong><\/p><\/blockquote>\n

    El sistema que desarrolla un plan de marketing para tu negocio es la fortaleza y la columna vertebral de los resultados. Hay que medir para conocer el avance en las etapas del plan y por ende aprender, corregir, mejorar y actuar para crecer.<\/p>\n

    La investigaci\u00f3n e inteligencia de mercados son la forma en que tangibilizamos esos esfuerzos en nuevas estrategias.<\/p>\n

    El marketing se mide en venta, la publicidad en impactos.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Conoce la metodolog\u00eda detr\u00e1s de los proyectos que desarrollamos en L\u00faminos Marketing, y la diferencia entre marketing y publicidad.<\/p>\n","protected":false},"author":1,"featured_media":3925,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[55,54],"tags":[],"class_list":["post-3923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencia","category-marketing-sales"],"yoast_head":"\nLa metodolog\u00eda de marketing inteligente » L\u00faminos Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luminos.com.mx\/blog\/la-metodologia-de-marketing-inteligente\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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