{"id":3499,"date":"2021-02-10T20:22:54","date_gmt":"2021-02-10T20:22:54","guid":{"rendered":"https:\/\/luminos.com.mx\/blog\/?p=3499"},"modified":"2026-01-29T20:07:49","modified_gmt":"2026-01-29T20:07:49","slug":"marketing-militar-el-insigth-del-patriotismo","status":"publish","type":"post","link":"https:\/\/luminos.com.mx\/blog\/marketing-militar-el-insigth-del-patriotismo\/","title":{"rendered":"Marketing Militar. El insigth del patriotismo"},"content":{"rendered":"
[vc_row][vc_column][vc_column_text]<\/p>\n
El sentimiento que tiene un ser humano por la tierra natal o adoptiva a la que se siente ligado por los valores, conexiones afectivas, la cultura e historia, se conoce como PATRIOTISMO<\/strong><\/em><\/h3>\n
[\/vc_column_text][vc_column_text]<\/p>\n
Patriotismo: pensamiento que vincula a un individuo con su Patria.<\/p><\/blockquote>\n
[\/vc_column_text][vc_column_text]<\/p>\n
\u00bfCu\u00e1l es su conexi\u00f3n con el marketing?<\/h2>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]La milicia<\/u> es un sector importante para el gobierno, la econom\u00eda y el sector privado.<\/p>\n
Es bastante com\u00fan que los gobiernos del mundo cuenten con el poder militar<\/strong> en diversas escalas, en diferentes programas y en niveles particulares.<\/p>\n
Pero es un hecho que la milicia requiere recursos, adem\u00e1s del capital, la tecnolog\u00eda, y el equipo es vital el trabajo. Por lo tanto, el recurso humano es m\u00e1s que necesario<\/em><\/strong>.<\/p>\n
En conmemoraci\u00f3n del D\u00eda de la Fuerza A\u00e9rea Mexicana (10 de febrero)<\/strong> decidimos analizar un poco el marketing militar<\/u> y como explota el insight del patriotismo<\/em><\/strong> para reclutamiento y obtenci\u00f3n de recursos.[\/vc_column_text][vc_column_text]Desde inicios de la civilizaci\u00f3n, la humanidad ha necesitado v\u00ednculos emocionales y afectivos, uno de los m\u00e1s fuertes (hasta la actualidad) es el amor, el apego y arraigo que un individuo siente por su patria.<\/u><\/p>\n
El patriotismo es un<\/strong> insigth<\/em><\/strong> (verdad absoluta que las personas comparten, elemento clave indetectable, visi\u00f3n, percepci\u00f3n o entendimiento del mundo<\/em>) de los m\u00e1s utilizados a lo largo de la historia y para diferentes sectores, se encuentra en lo deportivo, en lo acad\u00e9mico, lo social, lo art\u00edstico y por supuesto, en lo militar.<\/p>\n
Capit\u00e1n Am\u00e9rica, \u2018che Guevara, Pancho Villa, Emiliano Zapata, t\u00edo Sam<\/u><\/em><\/strong>, entre otros nombres, son claros ejemplos de personificaci\u00f3n del patriotismo que el marketing militar utiliza para comunicar<\/strong>, difundir y enviar un mensaje masivo, poderoso, sencillo y muy concreto, amor a la patria.<\/p>\n
\u00bfQu\u00e9 no har\u00edas por tu patria? \u00bfHasta d\u00f3nde llegar\u00edas por proteger a los tuyos? \u00bfCu\u00e1nto sacrificar\u00edas por tu naci\u00f3n?<\/p>\n
Si estas preguntas no te ponen un poco reflexivo \u00a1Felicidades! No eres candidato para la milicia (al menos voluntariamente, recuerda que siempre puedes ser reclutado).<\/p>\n
Unido a un sentimiento nato de proteger lo que una persona quiere, el poder militar ha desplegado distintos esfuerzos a trav\u00e9s de los a\u00f1os para obtener recursos, en especial, para tener personal.<\/p>\n
Los s\u00edmbolos patrios son parte importante de la cultura<\/strong>, junto a valores como el respeto, el amor y el patriotismo<\/em><\/strong>, lo cual ha sido el eje rector del marketing militar<\/u> para atraer a aquellos individuos con gran pertenencia o arraigo a su pa\u00eds.<\/p>\n
Febrero es un mes con diversas celebraciones referentes al patriotismo, as\u00ed que posiblemente septiembre no es el mes m\u00e1s patrio, pero, as\u00ed lo ha decidido el marketing[\/vc_column_text][vc_column_text]<\/p>\nMarketing Militar 10 de febrero: D\u00eda de la Fuerza A\u00e9rea Mexicana<\/figcaption><\/figure>\n
[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Te compartimos lo m\u00e1s destacado del 10 de febrero: D\u00eda de la Fuerza A\u00e9rea Mexicana en palabras del presidente de M\u00e9xico Andr\u00e9s Manuel L\u00f3pez Obrador.[\/vc_column_text][vc_video link=”https:\/\/youtu.be\/kZB-Up9HnT4″ el_width=”70″ align=”center” title=”10 de febrero: D\u00eda de la Fuerza A\u00e9rea Mexicana”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
[vc_row][vc_column][vc_column_text] El sentimiento que tiene un ser humano por la tierra natal o adoptiva a la que se siente ligado por los valores, conexiones afectivas, la cultura e historia, se conoce como PATRIOTISMO [\/vc_column_text][vc_column_text] Patriotismo: pensamiento que vincula a un individuo con su Patria. [\/vc_column_text][vc_column_text] \u00bfCu\u00e1l es su conexi\u00f3n con el marketing? [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]La milicia es […]<\/p>\n","protected":false},"author":4,"featured_media":3500,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[54],"tags":[],"class_list":["post-3499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sales"],"yoast_head":"\n
Marketing Militar. El insigth del patriotismo » L\u00faminos Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luminos.com.mx\/blog\/marketing-militar-el-insigth-del-patriotismo\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Militar. El insigth del patriotismo » L\u00faminos Marketing\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text] El sentimiento que tiene un ser humano por la tierra natal o adoptiva a la que se siente ligado por los valores, conexiones afectivas, la cultura e historia, se conoce como PATRIOTISMO [\/vc_column_text][vc_column_text] Patriotismo: pensamiento que vincula a un individuo con su Patria. [\/vc_column_text][vc_column_text] \u00bfCu\u00e1l es su conexi\u00f3n con el marketing? 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