{"id":3325,"date":"2020-11-04T22:17:35","date_gmt":"2020-11-04T22:17:35","guid":{"rendered":"https:\/\/luminos.com.mx\/?p=3325"},"modified":"2026-01-29T20:07:51","modified_gmt":"2026-01-29T20:07:51","slug":"dia-internacional-del-marketing-mitos-y-realidades","status":"publish","type":"post","link":"https:\/\/luminos.com.mx\/blog\/dia-internacional-del-marketing-mitos-y-realidades\/","title":{"rendered":"D\u00eda Internacional del Marketing: Mitos y Realidades"},"content":{"rendered":"

Campa\u00f1as Publicitarias: entre el \u00c9xito y el Fracaso<\/h1>\n

L\u00faminos Marketing \/ 04 de noviembre de 2020<\/p>\n

\u00bfQu\u00e9 es el Marketing?<\/h2>\n

Este 4 de noviembre celebramos el D\u00eda Internacional del Marketing<\/strong>, iniciativa impulsada por el Club de Marketing M\u00e1laga<\/em>.<\/a><\/p>\n

Se trata de una asociaci\u00f3n formada por empresas y profesionales del mundo, con el objetivo de promover la cultura del marketing en la sociedad.<\/p>\n

Es necesario e imprescindible que se reconozca a la mercadotecnia como pilar fundamental del desarrollo empresarial<\/em> y para ello, nos unimos a la causa de promover y celebrar el D\u00eda Internacional del Marketing.<\/p>\n

En 1960, el profesor de contabilidad E. Jerome McCarthy defini\u00f3 el concepto de marketing para comenzar con una nueva era, redujo el marketing mix<\/strong> a 4 elementos o las famosas 4P\u2019s (Producto, Precio, Plaza y Promoci\u00f3n)<\/strong> que conforman los pilares de la mercadotecnia<\/em>.<\/p>\n

Actualmente contamos con muchas definiciones de mercadotecnia<\/em>, pero la m\u00e1s aceptada entre los profesionales del \u00e1rea es emitida por la American Marketing Association<\/strong>:<\/p>\n

\u201cMarketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.\u201d \u00a0(AMA<\/a>, 2017)<\/p><\/blockquote>\n

Aprobada en 2017 por la importante asociaci\u00f3n, nos deja muy claro que la mercadotecnia ha evolucionado y, mientras m\u00e1s organizaciones conf\u00eden en las y los profesionales del marketing para impulsar su crecimiento empresarial, estamos seguros que el marketing seguir\u00e1 evolucionando.<\/p>\n

Para incursionar a cada vez m\u00e1s personas en la comprensi\u00f3n y valorizaci\u00f3n de la mercadotecnia, vale la pena aclarar ciertos mitos y realidades que la han rondado por a\u00f1os.<\/p>\n

Mitos y realidades del marketing<\/h2>\n

Marketing no es ventas, marketing no es publicidad, pero forman parte de esta gran actividad.<\/em><\/p><\/blockquote>\n

Tradicionalmente en M\u00e9xico y en espec\u00edfico en la regi\u00f3n del Baj\u00edo a\u00fan existe la falsa creencia que la publicidad, propaganda y marketing son lo mismo.<\/p>\n

Marketing<\/strong> es la actividad que involucra a diversos entes en el proceso de crear valor<\/em>, la publicidad<\/strong> forma parte de la P de Promoci\u00f3n<\/em> y se define como el conjunto de estrategias utilizadas para difundir mensajes sobre bienes tangibles e intangibles dirigidos a p\u00fablicos masivos.<\/em><\/p>\n

Mientras que la propaganda<\/strong>\u00a0busca comunicar ideolog\u00edas, verdades y valores<\/em> con el prop\u00f3sito de que sean aceptados como parte del sentido com\u00fan de una poblaci\u00f3n.<\/p>\n

Diferenciar estos dos \u00faltimos conceptos es un factor clave para reconocer qu\u00e9 es lo que necesita tu emprendimiento, negocio o empresa, ya que la manera de comunicar lo que deseas tendr\u00e1 una estructura e implementaci\u00f3n acorde a tu objetivo.<\/p>\n

\u00bfQu\u00e9 es una campa\u00f1a publicitaria?<\/h2>\n

Siendo parte de la publicidad (y por ende de la Promoci\u00f3n), una campa\u00f1a publicitaria <\/strong><\/em>es:<\/p>\n

Una estrategia espec\u00edficamente creada, dise\u00f1ada e implementada a trav\u00e9s de diversos medios de comunicaci\u00f3n con un objetivo \u00fanico.<\/p><\/blockquote>\n

Una campa\u00f1a publicitaria se considera exitosa<\/em> cuando logra el objetivo por el que ha sido creada, por eso es dirigida a un mercado meta especifico, pero, actualmente llevar a cabo esta pr\u00e1ctica significa estar en el limbo entre el Fracaso y el \u00c9xito.<\/em><\/p>\n

Durante este mes del marketing estaremos compartiendo una serie de capsulas enfocadas a la P de Promoci\u00f3n<\/em>, especialmente en las campa\u00f1as publicitarias.<\/p>\n

El equipo de expertos de L\u00faminos Marketing compartir\u00e1 opiniones y datos relevantes sobre 3 campa\u00f1as publicitarias bastante trascendentes en el \u00e1mbito social y comercial<\/em>, con el fin de aprender de los aciertos y errores de grandes marcas<\/strong>.<\/p>\n

Recuerda, no hay publicidad mala, solo percepciones distintas<\/em><\/strong> y toda gran empresa debe estar preparada para todo tipo de contingencias.<\/p>\n

#<\/span>luminosmktcontenidos<\/span><\/span><\/a>\u00a0#<\/span>noviembremarketing<\/span><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Campa\u00f1as Publicitarias: entre el \u00c9xito y el Fracaso L\u00faminos Marketing \/ 04 de noviembre de 2020 \u00bfQu\u00e9 es el Marketing? Este 4 de noviembre celebramos el D\u00eda Internacional del Marketing, iniciativa impulsada por el Club de Marketing M\u00e1laga. Se trata de una asociaci\u00f3n formada por empresas y profesionales del mundo, con el objetivo de promover […]<\/p>\n","protected":false},"author":1,"featured_media":3337,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[49],"tags":[],"class_list":["post-3325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desarrollo-de-negocios"],"yoast_head":"\nD\u00eda Internacional del Marketing: Mitos y Realidades » L\u00faminos Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luminos.com.mx\/blog\/dia-internacional-del-marketing-mitos-y-realidades\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00eda Internacional del Marketing: Mitos y Realidades » L\u00faminos Marketing\" \/>\n<meta property=\"og:description\" content=\"Campa\u00f1as Publicitarias: entre el \u00c9xito y el Fracaso L\u00faminos Marketing \/ 04 de noviembre de 2020 \u00bfQu\u00e9 es el Marketing? Este 4 de noviembre celebramos el D\u00eda Internacional del Marketing, iniciativa impulsada por el Club de Marketing M\u00e1laga. 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