{"id":3295,"date":"2020-10-14T19:31:10","date_gmt":"2020-10-14T19:31:10","guid":{"rendered":"https:\/\/luminos.com.mx\/?p=3295"},"modified":"2026-01-29T20:07:53","modified_gmt":"2026-01-29T20:07:53","slug":"beneficios-de-los-clientes-leales","status":"publish","type":"post","link":"https:\/\/luminos.com.mx\/blog\/beneficios-de-los-clientes-leales\/","title":{"rendered":"\u00bfCu\u00e1les son los beneficios mantener clientes leales?"},"content":{"rendered":"\r\n

El mercado m\u00e1s rentable: Clientes Leales<\/h1>\r\n

L\u00faminos Marketing \/ 14 de octubre de 2020<\/p>\r\n

\u00bfC\u00f3mo se define a un cliente leal?<\/h3>\r\n

Un cliente leal<\/strong> es aquella persona que adquiere repetidamente productos y\/o servicios de una marca especifica<\/strong>, no cambia a pesar de las promociones de la competencia, las novedades que manejen o porque ofrezcan un mejor precio, sencillamente son fieles a la marca<\/strong> que consideran satisfacen mejor sus necesidades, gustos y deseos e incluso, supera sus expectativas.<\/p>\r\n

\r\n

Un cliente leal es aquella persona que adquiere repetidamente productos y\/o servicios de una marca<\/p>\r\n<\/blockquote>\r\n

Para cualquier empresa, lograr generar clientes leales y mantenerlos no es nada sencillo<\/strong>, puesto que es un proceso largo y continuo sobre conocer a las personas que conforman el segmento de mercado de nuestra marca.<\/p>\r\n

El valor de los clientes leales<\/h4>\r\n

Mantener clientes leales es la estrategia con mayor rentabilidad para toda empresa<\/strong>, optimiza presupuestos y asegura la venta de los productos.<\/p>\r\n

Apple<\/strong> lo hace, Nike<\/strong> y otras grandes empresas del mundo, as\u00ed que comienza a fidelizar clientes.<\/p>\r\n

\"clientes
El valor de los clientes leales influye directamente en el \u00e9xito o fracaso de una empresa.<\/figcaption><\/figure>\r\n

\u00bfCu\u00e1les son los beneficios mantener clientes leales?<\/h4>\r\n

Mantener un segmento de mercado leal<\/strong> es la estrategia m\u00e1s rentable para todas las empresas, y es f\u00e1cil resumir porque:<\/p>\r\n

    \r\n
  1. \r\n

    Accenture, una empresa multinacional de consultor\u00eda estrat\u00e9gica destaca que el 70%<\/strong> de los consumidores de una marca decide dejarla por una mala experiencia<\/strong> y manteniendo el hecho de que atraer a un cliente nuevo es 10 veces m\u00e1s caro que mantener a un cliente leal<\/strong>, b\u00e1sicamente la empresa pierde utilidades significativas, ya que, este dinero debe invertirse en presupuesto de ventas.<\/p>\r\n<\/li>\r\n

  2. Posicionamiento \u00f3ptimo<\/strong>. Contar con un segmento de clientes leales significa un mayor n\u00famero de recomendaciones y opiniones positivas<\/strong> respecto a la empresa, marca, productos o servicios, por lo tanto, el atraer a nuevos clientes ser\u00e1 mucho m\u00e1s sencillo.

    <\/li>\r\n
  3. Maximizar utilidades y optimizar presupuestos<\/strong>, ya que, una vez que se la logrado conquistar a un segmento de mercado se asegura la recompra<\/strong> de los productos y servicios de la marca, adem\u00e1s, el presupuesto de generar nuevos clientes es m\u00ednimo, porque las recomendaciones son factor clave<\/strong> y al mantener clientes leales, la mayor\u00eda son positivas.<\/li>\r\n
  4. Lograr que una persona se convierta en nuestro cliente es una inversi\u00f3n<\/strong>, por lo tanto, la misi\u00f3n de la empresa debe ser mantener a este cliente feliz y satisfecho<\/strong> para que siga generando ganancias para la organizaci\u00f3n.<\/li>\r\n<\/ol>\r\n

    \u00bfC\u00f3mo logramos tener clientes leales?<\/h4>\r\n

    El primer paso es identificar el segmento de mercado id\u00f3neo para nuestra empresa<\/strong>, el segundo es conocer a detalle toda la informaci\u00f3n posible de este grupo de personas<\/strong> y el tercero es determinar la percepci\u00f3n que tienen de nuestra marca y productos.<\/em><\/p>\r\n

    \r\n

    Una vez que hemos finalizado estos tres pasos, es momento de comenzar con las t\u00e1cticas para fidelizar al cliente.<\/p>\r\n<\/blockquote>\r\n

    En caso de que a\u00fan no tengas identificado el segmento de mercado o la manera en c\u00f3mo obtener informaci\u00f3n<\/strong>, te recomendamos el contenido previo de L\u00faminos Marketing<\/strong> para que puedas descubrirlo.<\/p>\r\n

    Recuerda:<\/h2>\r\n

    Un cliente es leal cuando la marca cumple con sus exigencias y supera sus expectativas, por lo tanto, el producto o servicio ofertado debe ser de calidad, la atenci\u00f3n del personal tiene que ser excelente y sobre todo, no se le tiene que generar ninguna molestia.<\/p>\r\n

    \r\n

    L\u00faminos Marketing es una agencia de mercadotecnia integral<\/strong> especializada en brindar soluciones a los negocios, as\u00ed que, si te interesa lograr una estrategia de clientes leales no dudes en contactarnos.<\/p>\r\n

    #<\/span>luminosmktcontenidos<\/span><\/span><\/a>\u00a0#<\/span>octubreinvestigacion<\/span><\/span><\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"

    El mercado m\u00e1s rentable: Clientes Leales L\u00faminos Marketing \/ 14 de octubre de 2020 \u00bfC\u00f3mo se define a un cliente leal? Un cliente leal es aquella persona que adquiere repetidamente productos y\/o servicios de una marca especifica, no cambia a pesar de las promociones de la competencia, las novedades que manejen o porque ofrezcan un […]<\/p>\n","protected":false},"author":1,"featured_media":3301,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[49],"tags":[],"class_list":["post-3295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desarrollo-de-negocios"],"yoast_head":"\n\u00bfCu\u00e1les son los beneficios mantener clientes leales? » L\u00faminos Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luminos.com.mx\/blog\/beneficios-de-los-clientes-leales\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfCu\u00e1les son los beneficios mantener clientes leales? » L\u00faminos Marketing\" \/>\n<meta property=\"og:description\" content=\"El mercado m\u00e1s rentable: Clientes Leales L\u00faminos Marketing \/ 14 de octubre de 2020 \u00bfC\u00f3mo se define a un cliente leal? 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