{"id":3279,"date":"2020-09-30T17:28:42","date_gmt":"2020-09-30T17:28:42","guid":{"rendered":"https:\/\/luminos.com.mx\/marketing\/?p=3279"},"modified":"2026-01-29T20:07:54","modified_gmt":"2026-01-29T20:07:54","slug":"que-es-y-como-funciona-el-videomarketing","status":"publish","type":"post","link":"https:\/\/luminos.com.mx\/blog\/que-es-y-como-funciona-el-videomarketing\/","title":{"rendered":"\u00bfQu\u00e9 es y c\u00f3mo funciona el videomarketing?"},"content":{"rendered":"\r\n

Videomarketing y su atributo principal para las marcas<\/h2>\r\n

L\u00faminos Marketing \/ 30 de septiembre de 2020<\/p>\r\n

El marketing de contenidos<\/strong> transciende a diversos formatos, desde art\u00edculos hasta v\u00eddeos.<\/p>\r\n

El videomarketing<\/strong> nace de la necesidad de las empresas de conectar con las generaciones m\u00e1s j\u00f3venes y aprovechar al m\u00e1ximo las plataformas digitales<\/em><\/strong> que ofrece el Internet y la tecnolog\u00eda actual.<\/p>\r\n

\r\n

El 81%<\/strong> de las marcas con realizan v\u00eddeo marketing<\/p>\r\n<\/blockquote>\r\n

De acuerdo con HubSpot<\/strong><\/em>, el 81% de las marcas<\/strong> con presencia en medios digitales interactivos ya est\u00e1n realizando videomarketing como parte de su estrategia de contenidos.<\/p>\r\n

Al combinar lo auditivo y lo visual<\/em> se obtiene una manera de conectar con los usuarios de forma r\u00e1pida y sencilla, adem\u00e1s de ser un formato id\u00f3neo para transmitir emociones<\/strong>.<\/p>\r\n

\"videomarketing\"
La t\u00e1ctica ideal para atraer, convertir y deleitar clientes<\/figcaption><\/figure>\r\n

\u00bfQu\u00e9 es el v\u00eddeo marketing?\u00a0<\/h3>\r\n

El v\u00eddeo marketing<\/strong> es una de las m\u00faltiples herramientas que ofrece el marketing online, basado en la creaci\u00f3n de contenido audiovisual<\/strong>. Principalmente se comparte a trav\u00e9s de internet<\/strong>.<\/p>\r\n

Tiene un potencial incre\u00edble<\/strong> gracias a la creciente utilizaci\u00f3n de smartphones<\/em> para consumir informaci\u00f3n y a plataformas como YouTube, Facebook, Instagram<\/em> e incluso Twitter.<\/em><\/p>\r\n

\u00bfC\u00f3mo funciona el v\u00eddeo marketing? \u00bfQu\u00e9 beneficios se obtienen?<\/h3>\r\n
    \r\n
  1. Al utilizar el videomarketing<\/strong> no debe limarse solo a redes sociales, tambi\u00e9n debe incluir este formato audiovisual en el sitio web de la empresa, as\u00ed aumentar\u00e1 la permanencia de los usuarios que visiten la web.
    El usuario muchas veces prefiere ver v\u00eddeo que consumir texto<\/strong>.

    <\/li>\r\n
  2. El v\u00eddeo marketing provoca permanencia en el sitio web<\/strong>.
    Si un usuario pasa m\u00e1s tiempo en nuestra p\u00e1gina, Google<\/strong> entiende que la experiencia que ofrece la web es de calidad y beneficia el posicionamiento SEO<\/strong> (Search Engine Optimization) del sitio.

    <\/li>\r\n
  3. Mejora el engagement<\/strong>. Los recursos del video marketing son enormes, combinar v\u00eddeo, im\u00e1genes, voz,\u00a0 textos y m\u00fasica significa conectar de manera \u00fanica con el p\u00fablico objetivo.
    Esta herramientas es usada para contar historias<\/strong>, y esto\u00a0 provoca que los usuarios recuerden de la mejor manera una marca<\/strong><\/em> despu\u00e9s de consumir un v\u00eddeo que les ha provocado un derroche de emociones<\/em>.

    <\/li>\r\n
  4. Aumenta los porcentajes\u00a0 de conversi\u00f3n<\/strong>.
    90% de los compradores<\/strong> online afirma que los v\u00eddeos repercuten en su decisi\u00f3n final de compra<\/strong><\/em>. Y un 85% concuerda en la disposici\u00f3n a comprar<\/strong> en p\u00e1ginas donde hay v\u00eddeos de los productos, los hace m\u00e1s atractivos.

    <\/li>\r\n<\/ol>\r\n

    En resumidas cuentas, el v\u00eddeo marketing sigue su auge en el ciberespacio<\/strong>\u00a0y durante este a\u00f1o tambi\u00e9n ser\u00e1 indispensable<\/em> incluirlo en el plan de marketing digital<\/strong>.<\/p>\r\n

    \r\n

    En L\u00faminos Marketing contamos con experiencia en esta \u00e1rea, aprende y descubre un mundo de conocimientos con nosotros y visita nuestro canal en YouTube<\/a> o nuestro Facebook<\/a>.<\/p>\r\n

    #luminosmktcontenidos<\/a>\u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"

    Videomarketing y su atributo principal para las marcas L\u00faminos Marketing \/ 30 de septiembre de 2020 El marketing de contenidos transciende a diversos formatos, desde art\u00edculos hasta v\u00eddeos. El videomarketing nace de la necesidad de las empresas de conectar con las generaciones m\u00e1s j\u00f3venes y aprovechar al m\u00e1ximo las plataformas digitales que ofrece el Internet […]<\/p>\n","protected":false},"author":1,"featured_media":3287,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[54],"tags":[],"class_list":["post-3279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sales"],"yoast_head":"\n\u00bfQu\u00e9 es y c\u00f3mo funciona el videomarketing? » L\u00faminos Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luminos.com.mx\/blog\/que-es-y-como-funciona-el-videomarketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es y c\u00f3mo funciona el videomarketing? » L\u00faminos Marketing\" \/>\n<meta property=\"og:description\" content=\"Videomarketing y su atributo principal para las marcas L\u00faminos Marketing \/ 30 de septiembre de 2020 El marketing de contenidos transciende a diversos formatos, desde art\u00edculos hasta v\u00eddeos. 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