{"id":3188,"date":"2020-08-19T19:05:24","date_gmt":"2020-08-19T19:05:24","guid":{"rendered":"https:\/\/luminos.com.mx\/?p=3188"},"modified":"2026-01-29T20:07:56","modified_gmt":"2026-01-29T20:07:56","slug":"atencion-y-servicio-al-cliente-efectivas-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/luminos.com.mx\/blog\/atencion-y-servicio-al-cliente-efectivas-en-redes-sociales\/","title":{"rendered":"\u00bfC\u00f3mo brindar atenci\u00f3n y servicio al cliente efectivos a trav\u00e9s de redes sociales?"},"content":{"rendered":"\r\n

El trato correcto y la comunicaci\u00f3n efectiva con los usuarios de redes sociales son el eje fundamental para poder concretar (o no) el cierre de una venta. <\/em><\/h2>\r\n

L\u00faminos Marketing \/ 19 de agosto de 2020<\/p>\r\n

Recuerda que el canal m\u00e1s directo y r\u00e1pido que tenemos para ponernos en contacto con nuestros clientes y prospectos son las m\u00faltiples redes sociales con las que cuente nuestra empresa.<\/p>\r\n

\r\n

Es muy importante cuidar de nuestra comunidad digital<\/strong>.\u00a0<\/p>\r\n<\/blockquote>\r\n

Lo recomendable es fomentar la comunicaci\u00f3n, tanto para aumentar el n\u00famero de clientes potenciales como para mantener a los existentes.

Es imperativo referirnos a ellos con cordialidad y educaci\u00f3n; ya que esta ser\u00e1 una herramienta de gran ayuda para ver y escuchar sugerencias y\/u opiniones de nuestros contactos<\/strong>. Recuerda que cada cr\u00edtica hecha hacia tu marca, te acerca a la mejora continua, ya sea de tu servicio o tu producto.<\/p>\r\n

Hoy vamos a darte 5 consejos<\/strong> para lograr una comunicaci\u00f3n efectiva entre tu comunidad digital y tu marca.<\/p>\r\n

    \r\n
  1. \r\n

    Interact\u00faa<\/strong>: Debemos ser activos en nuestros propios perfiles sociales y crear una comunicaci\u00f3n constante con ellos (preguntas, debates, temas de actualidad, noticias del sector\u2026).
    Este tipo de pr\u00e1cticas son una excelente forma de asegurarle al usuario que a cualquier hora y\u00a0 lugar puede contar con el soporte de tu servicio al cliente.

    <\/strong><\/p>\r\n<\/li>\r\n

  2. Contesta siempre y da las gracias<\/strong>: Agradece y responde cada comentario o pregunta que hagan tus seguidores. Es importante que se sientan atendidos y cuidados<\/strong>.
    Ten en cuenta que debe haber personas entrenadas y familiarizadas con tu producto\/servicio para que las respuesta de las preguntas y quejas de los clientes, vayan af\u00edn con tu personalidad de marca.

    <\/li>\r\n
  3. \r\n

    Acepta las cr\u00edticas<\/strong>: todos cometemos fallos y debemos aprender de ellos. Aprovecha las cr\u00edticas o quejas de tus clientes para sacar provecho de ellas.
    Si lo consideras prudente, puedes crear un protocolo<\/strong> con las respuestas a las preguntas o quejas m\u00e1s frecuenten que hacen en tus redes sociales.

    <\/p>\r\n<\/li>\r\n

  4. \r\n

    Recompensa a tus seguidores:<\/strong> \u00bfa qui\u00e9n no le gusta recibir premios? Hacer Give aways, sorteos y din\u00e1micas de vez en cuando es una buena forma de mantener a tu comunidad activa e interesada.
    Existen diversas din\u00e1micas que son efectivas para conseguir nuevos seguidores y mantener interesados a los que ya est\u00e1 en nuestra red. Algunos ejemplos pueden ser:<\/p>\r\n

      \r\n
    1. \r\n

      Pedir dar \u201cme gusta<\/strong>\u201d en alguna publicaci\u00f3n<\/p>\r\n<\/li>\r\n

    2. \r\n

      Pedir comentar<\/strong> en la publicaci\u00f3n<\/p>\r\n<\/li>\r\n

    3. \r\n

      Pedir dar \u201cme gusta\u201d a los comentarios<\/strong> en la publicaci\u00f3n (por ejemplo, hacer una votaci\u00f3n a trav\u00e9s de likes)<\/p>\r\n<\/li>\r\n

    4. \r\n

      Pedir mandar un mensaje<\/strong> a tu p\u00e1gina

      <\/p>\r\n<\/li>\r\n<\/ol>\r\n<\/li>\r\n

    5. Experiencia<\/strong>: anima a tus seguidores a compartir su experiencia<\/strong>. \u00a1Tu comunidad digital debe ir creciendo poco a poco! Puedes valerte de los consejos que previamente compartimos contigo.<\/li>\r\n<\/ol>\r\n

      La idea central es aportar valor<\/strong> a la sociedad y crear nuevos v\u00ednculos<\/strong> para tu marca por medio de tus redes sociales. No permitas que las personas queden insatisfechas por no usar correctamente las plataformas de comunicaci\u00f3n digital.<\/p>\r\n

      #<\/span>luminosmktcontenidos<\/span><\/span><\/a>\u00a0#<\/span>agostoredessociales<\/span><\/span><\/a><\/p>\r\n

      \r\n

      Recuerda que en L\u00faminos Marketing podemos brindarte la asesor\u00eda que necesitas para poder comunicarte con tu comunidad digital de una manera efectiva y asertiva.<\/b><\/p>\r\n","protected":false},"excerpt":{"rendered":"

      La atenci\u00f3n y servicio al cliente por medio de Facebook, Twitter, Instagram o WhatsApp es vital en una estrategia de negocios exitosa. No permitamos la p\u00e9rdida de clientes por una mala comunicaci\u00f3n.<\/p>\n","protected":false},"author":1,"featured_media":3197,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[54,53],"tags":[],"class_list":["post-3188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sales","category-ventas"],"yoast_head":"\n\u00bfC\u00f3mo brindar atenci\u00f3n y servicio al cliente efectivos a trav\u00e9s de redes sociales? » L\u00faminos Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luminos.com.mx\/blog\/atencion-y-servicio-al-cliente-efectivas-en-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo brindar atenci\u00f3n y servicio al cliente efectivos a trav\u00e9s de redes sociales? » L\u00faminos Marketing\" \/>\n<meta property=\"og:description\" content=\"La atenci\u00f3n y servicio al cliente por medio de Facebook, Twitter, Instagram o WhatsApp es vital en una estrategia de negocios exitosa. 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