{"id":3143,"date":"2023-05-03T17:47:03","date_gmt":"2023-05-03T17:47:03","guid":{"rendered":"https:\/\/luminos.com.mx\/marketing\/?p=3143"},"modified":"2023-05-03T17:47:03","modified_gmt":"2023-05-03T17:47:03","slug":"como-funciona-google-ads-y-por-que-tu-negocio-deberia-invertir-en-esta-herramienta","status":"publish","type":"post","link":"https:\/\/luminos.com.mx\/blog\/como-funciona-google-ads-y-por-que-tu-negocio-deberia-invertir-en-esta-herramienta\/","title":{"rendered":"\u00bfC\u00f3mo funciona Google Ads y por qu\u00e9 tu negocio deber\u00eda invertir en esta herramienta?"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\r\n<blockquote>\r\n<p class=\"wp-block-paragraph\"><strong>\u00bfSabes qu\u00e9 es el Search Engine Marketing o Marketing para Motores de B\u00fasqueda?\u00a0<\/strong><\/p>\r\n<\/blockquote>\r\n<p>El marketing de motores de b\u00fasqueda se centra principalmente en la promoci\u00f3n de sitios web a trav\u00e9s de anuncios de pago por clic (PPC) en los resultados de b\u00fasqueda, aunque tambi\u00e9n puede incluir t\u00e9cnicas de optimizaci\u00f3n de motores de b\u00fasqueda (SEO) y otras t\u00e1cticas de marketing en l\u00ednea.<\/p>\r\n<p>El objetivo principal de SEM es mejorar la visibilidad de su sitio web en los resultados de b\u00fasqueda y aumentar el tr\u00e1fico y las conversiones del sitio web.<\/p>\r\n<p><strong>Zyon Reyna nos comparte un taller impartido online donde explica c\u00f3mo puedes utilizar esta herramienta. Disfrutalo \ud83d\ude42<\/strong><\/p>\r\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjIxMDAlMjUlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGNUZESVZhNTZmRGMlMjIlMjB0aXRsZSUzRCUyMllvdVR1YmUlMjB2aWRlbyUyMHBsYXllciUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93JTNEJTIyYWNjZWxlcm9tZXRlciUzQiUyMGF1dG9wbGF5JTNCJTIwY2xpcGJvYXJkLXdyaXRlJTNCJTIwZW5jcnlwdGVkLW1lZGlhJTNCJTIwZ3lyb3Njb3BlJTNCJTIwcGljdHVyZS1pbi1waWN0dXJlJTNCJTIwd2ViLXNoYXJlJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNF[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>","protected":false},"excerpt":{"rendered":"<p>El marketing de motores de b\u00fasqueda promociona sitios web a trav\u00e9s de anuncios de pago por clic, principalmente en Google.<\/p>\n","protected":false},"author":1,"featured_media":4182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52,59,89,88,80],"tags":[],"class_list":["post-3143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-capacitacion","category-herramientas","category-marketing-digital","category-search-engine-marketing","category-search-engine-optimization"],"_links":{"self":[{"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/posts\/3143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/comments?post=3143"}],"version-history":[{"count":3,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/posts\/3143\/revisions"}],"predecessor-version":[{"id":4183,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/posts\/3143\/revisions\/4183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/media\/4182"}],"wp:attachment":[{"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/media?parent=3143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/categories?post=3143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/tags?post=3143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}