{"id":3143,"date":"2023-05-03T17:47:03","date_gmt":"2023-05-03T17:47:03","guid":{"rendered":"https:\/\/luminos.com.mx\/marketing\/?p=3143"},"modified":"2023-05-03T17:47:03","modified_gmt":"2023-05-03T17:47:03","slug":"como-funciona-google-ads-y-por-que-tu-negocio-deberia-invertir-en-esta-herramienta","status":"publish","type":"post","link":"https:\/\/luminos.com.mx\/blog\/como-funciona-google-ads-y-por-que-tu-negocio-deberia-invertir-en-esta-herramienta\/","title":{"rendered":"\u00bfC\u00f3mo funciona Google Ads y por qu\u00e9 tu negocio deber\u00eda invertir en esta herramienta?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\r\n<blockquote>\r\n<p class=\"wp-block-paragraph\"><strong>\u00bfSabes qu\u00e9 es el Search Engine Marketing o Marketing para Motores de B\u00fasqueda?\u00a0<\/strong><\/p>\r\n<\/blockquote>\r\n<p>El marketing de motores de b\u00fasqueda se centra principalmente en la promoci\u00f3n de sitios web a trav\u00e9s de anuncios de pago por clic (PPC) en los resultados de b\u00fasqueda, aunque tambi\u00e9n puede incluir t\u00e9cnicas de optimizaci\u00f3n de motores de b\u00fasqueda (SEO) y otras t\u00e1cticas de marketing en l\u00ednea.<\/p>\r\n<p>El objetivo principal de SEM es mejorar la visibilidad de su sitio web en los resultados de b\u00fasqueda y aumentar el tr\u00e1fico y las conversiones del sitio web.<\/p>\r\n<p><strong>Zyon Reyna nos comparte un taller impartido online donde explica c\u00f3mo puedes utilizar esta herramienta. Disfrutalo \ud83d\ude42<\/strong><\/p>\r\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjIxMDAlMjUlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGNUZESVZhNTZmRGMlMjIlMjB0aXRsZSUzRCUyMllvdVR1YmUlMjB2aWRlbyUyMHBsYXllciUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93JTNEJTIyYWNjZWxlcm9tZXRlciUzQiUyMGF1dG9wbGF5JTNCJTIwY2xpcGJvYXJkLXdyaXRlJTNCJTIwZW5jcnlwdGVkLW1lZGlhJTNCJTIwZ3lyb3Njb3BlJTNCJTIwcGljdHVyZS1pbi1waWN0dXJlJTNCJTIwd2ViLXNoYXJlJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNF[\/vc_raw_html][\/vc_column][\/vc_row]<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>El marketing de motores de b\u00fasqueda promociona sitios web a trav\u00e9s de anuncios de pago por clic, principalmente en Google.<\/p>\n","protected":false},"author":1,"featured_media":4182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[52,59,89,88,80],"tags":[],"class_list":["post-3143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-capacitacion","category-herramientas","category-marketing-digital","category-search-engine-marketing","category-search-engine-optimization","entry","has-media"],"_links":{"self":[{"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/posts\/3143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/comments?post=3143"}],"version-history":[{"count":3,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/posts\/3143\/revisions"}],"predecessor-version":[{"id":4183,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/posts\/3143\/revisions\/4183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/media\/4182"}],"wp:attachment":[{"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/media?parent=3143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/categories?post=3143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/tags?post=3143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}