{"id":2279,"date":"2019-03-22T22:58:14","date_gmt":"2019-03-22T22:58:14","guid":{"rendered":"http:\/\/luminos.com.mx\/marketing\/?p=2279"},"modified":"2026-01-29T20:02:41","modified_gmt":"2026-01-29T20:02:41","slug":"la-obsolescencia-programada-y-su-impacto","status":"publish","type":"post","link":"https:\/\/luminos.com.mx\/blog\/la-obsolescencia-programada-y-su-impacto\/","title":{"rendered":"La obsolescencia programada y su impacto"},"content":{"rendered":"\n<p><em>Por Cecilia Ram\u00edrez Maga\u00f1a \u01c0 22 de marzo de 2019 \u01c0 San Luis Potos\u00ed, S.L.P. <\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>\u00bfQU\u00c9 ES?<\/em><\/strong><\/h4>\n\n\n\n<p>La obsolescencia programada se refiere al pre-dise\u00f1o de los\nproductos con el fin de que despu\u00e9s de cierto tiempo de vida, estos se tornen\ninservibles. Tras su periodo de vida ya calculado por los fabricantes o la\nempresa determinada&nbsp; el producto o\nservicio se vuelve obsoleto.<\/p>\n\n\n\n<p>\u00bfPor qu\u00e9 es importante?<\/p>\n\n\n\n<p>La obsolescencia programada ocupa un lugar muy importante en\nla econom\u00eda, y el \u00fanico objetivo de este fen\u00f3meno, es que el ciclo del consumo\nno se rompa. De otra manera, las empresas no vender\u00edan y esto tendr\u00eda\nconsecuencias mayores. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SABIAS QUE\u2026 <\/strong><\/h3>\n\n\n\n<p>LA BOMBILLA MAS ANTIGUA DEL MUNDO TIENE <strong>\u00a1M\u00c1S DE 117 A\u00d1OS!<\/strong><\/p>\n\n\n\n<p>Esta bombilla lleva encendida desde 1901 y&nbsp; est\u00e1 ubicada en la estaci\u00f3n de bomberos de la ciudad de Livermore en california. \u00a1En el 2015 cumpli\u00f3 1 mill\u00f3n de horas! Fue creada por Thomas Alva Edison un 21 de octubre de 1879 y es monitoreada las 24 horas del d\u00eda transmitiendo su status en la red. <\/p>\n\n\n\n<p>Es precisamente este producto, la bombilla, el primer producto afectado por la obsolescencia programada. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"http:\/\/luminos.com.mx\/marketing\/wp-content\/uploads\/2019\/03\/Bombilla-centenaria-1920-1-1.jpg\" alt=\"\" class=\"wp-image-2283\" srcset=\"https:\/\/luminos.com.mx\/blog\/wp-content\/uploads\/2019\/03\/Bombilla-centenaria-1920-1-1.jpg 1920w, https:\/\/luminos.com.mx\/blog\/wp-content\/uploads\/2019\/03\/Bombilla-centenaria-1920-1-1-768x432.jpg 768w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><figcaption>La bombilla m\u00e1s antigua del mundo<\/figcaption><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>DIFERENTES TIPOS DE OBSOLESCENCIA PROGRAMADA<\/em><\/strong><\/h4>\n\n\n\n<p>Existen muchos tipos de obsolescencia programada, entre los\ncuales destacan los siguientes.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Obsolescencia\nde funci\u00f3n<\/strong><\/li><\/ul>\n\n\n\n<p>Este se\nrefiere&nbsp; a un producto que dejamos de\nutilizar por la llegada del mismo producto o similar pero con innovaciones o\nactualizaciones que mejoran su funcionalidad. Un ejemplo de esto pueden ser los\ncelulares, las computadoras port\u00e1tiles, videojuegos, etc.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Obsolescencia\nde calidad<\/strong><\/li><\/ul>\n\n\n\n<p>La\nobsolescencia de calidad se presenta cuando el producto comienza a tener fallas\nde funcionamiento, los cuales han sido programados anteriormente. Deriva de la imposibilidad de reparar un\nproducto por falta de repuestos o piezas de recambio adecuadas o por resultar\nimposible la reparaci\u00f3n. Por ejemplo, el caso de las bater\u00edas soldadas al\naparato electr\u00f3nico.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Obsolescencia\nde deseo<\/strong><\/li><\/ul>\n\n\n\n<p>Este se\npresenta cuando se tiene un producto que aun siendo funcional, sin tener un\nmejor sustituto deja de estar a la moda o deja de estar en tendencia y su deseo\nde compra disminuye. Tambi\u00e9n se le conoce como obsolescencia psicol\u00f3gica o\nest\u00e9tica. Ejemplos de esto pueden ser la moda, los smartphones y los\nautom\u00f3viles.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"340\" src=\"http:\/\/luminos.com.mx\/marketing\/wp-content\/uploads\/2019\/03\/maxresdefault-980x340.jpg\" alt=\"\" class=\"wp-image-2288\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>EL IMPACTO DE LA OBSOLESCENCIA PROGRAMADA EN LA SOCIEDAD ACTUAL<\/em><\/strong><\/h4>\n\n\n\n<p>El objetivo\nprincipal de la obsolescencia programada es el lucro econ\u00f3mico, lo cual\nconlleva a descuidar otros objetivos tales como la conservaci\u00f3n del medio\nambiente.<\/p>\n\n\n\n<p>Es necesario\nsiempre poseer una gesti\u00f3n adecuada de estos productos para evitar constituir\nun foco de contaminaci\u00f3n. Es una consecuencia del sistema de producci\u00f3n y\necon\u00f3mico contempor\u00e1neo, que promueve el consumo creciente. Por ello, la\nsostenibilidad de este modelo a largo plazo es discutida. Adem\u00e1s, pa\u00edses en\nv\u00edas de desarrollo est\u00e1n siendo usados como vertedero de todos estos productos\ninservibles; lo que est\u00e1 generando una considerable contaminaci\u00f3n y destrucci\u00f3n\ndel paisaje en dichos pa\u00edses.<\/p>\n\n\n\n<p style=\"text-align:center\"><strong>Y ahora que conoces un poco m\u00e1s sobre la obsolescencia programada\u2026. \u00bfCu\u00e1l es tu opini\u00f3n?<\/strong><\/p>\n\n\n\n<p><strong>Fuentes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.puromarketing.com\">https:\/\/www.puromarketing.com<\/a><\/li><li><a href=\"https:\/\/www.abc.es\/ciencia\">https:\/\/www.abc.es\/ciencia<\/a><\/li><li><a href=\"https:\/\/www.ecointeligencia.com\">https:\/\/www.ecointeligencia.com<\/a><\/li><li>Conoce m\u00e1s:  <br><a href=\"https:\/\/es.wikipedia.org\/wiki\/Obsolescencia_programada\">https:\/\/es.wikipedia.org\/wiki\/Obsolescencia_programada<\/a> <\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La obsolescencia programada ocupa un lugar muy importante en la econom\u00eda, y el \u00fanico objetivo de este fen\u00f3meno, es que el ciclo del consumo no se rompa. De otra manera, las empresas no vender\u00edan y esto tendr\u00eda consecuencias mayores. <\/p>\n","protected":false},"author":1,"featured_media":2293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[49,54,53],"tags":[],"class_list":["post-2279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desarrollo-de-negocios","category-marketing-sales","category-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La obsolescencia programada y su impacto &#187; L\u00faminos Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luminos.com.mx\/blog\/la-obsolescencia-programada-y-su-impacto\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La obsolescencia programada y su impacto &#187; L\u00faminos Marketing\" \/>\n<meta property=\"og:description\" content=\"La obsolescencia programada ocupa un lugar muy importante en la econom\u00eda, y el \u00fanico objetivo de este fen\u00f3meno, es que el ciclo del consumo no se rompa. 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