{"id":2170,"date":"2019-03-07T23:08:33","date_gmt":"2019-03-07T23:08:33","guid":{"rendered":"http:\/\/luminos.com.mx\/marketing\/?p=2170"},"modified":"2026-01-29T20:02:42","modified_gmt":"2026-01-29T20:02:42","slug":"la-inversion-que-hara-crecer-tu-negocio","status":"publish","type":"post","link":"https:\/\/luminos.com.mx\/blog\/la-inversion-que-hara-crecer-tu-negocio\/","title":{"rendered":"La inversi\u00f3n que har\u00e1 crecer tu negocio"},"content":{"rendered":"\n<p><em> Por Zyon Fernando Reyna \u01c0 05 de marzo de 2019 \u01c0 San Luis Potos\u00ed, S.L.P.  <\/em><\/p>\n\n\n\n<p><em>La investigaci\u00f3n de mercados es la funci\u00f3n que conecta al p\u00fablico con\nel vendedor mediante la informaci\u00f3n, esta es utilizada para identificar y\ndefinir las oportunidades y problemas en las estrategias de marketing y as\u00ed\npoder generar, mejorar y evaluar distintas acciones monitoreando el desempe\u00f1o\ndel mercadeo y perfeccionar este proceso.<\/em><\/p>\n\n\n\n<p><strong>El mercado potosino es considerado como uno de los m\u00e1s complicados en M\u00e9xico a causa de la composici\u00f3n social, la carga antropol\u00f3gica y la cultura novedosa que caracteriza a las personas que habitan la capital.<\/strong><\/p>\n\n\n\n<p>\u201cSi un\nnegocio funciona en San Luis Potos\u00ed, funcionar\u00e1 en cualquier lugar\u201d, esta es\nuna afirmaci\u00f3n que los expertos en marketing e investigaci\u00f3n utilizan para\nconfirmar que en efecto, la prueba m\u00e1s complicada para las empresas es\nsobrevivir en el mercado potosino. Por eso es importante que las organizaciones\nconozcan el valor de la investigaci\u00f3n de mercados, ya que esta provee\ninformaci\u00f3n \u00fatil para definir su p\u00fablico objetivo y el plan de acci\u00f3n que los\nguiar\u00e1 a perfeccionar la comercializaci\u00f3n de sus productos y servicios.<\/p>\n\n\n\n<p><em>La investigaci\u00f3n de mercados se define como: Identificaci\u00f3n, recopilaci\u00f3n, an\u00e1lisis, difusi\u00f3n y uso sistem\u00e1tico y objetivo de la informaci\u00f3n, con el prop\u00f3sito de ayudar a la administraci\u00f3n a tomar decisiones relacionadas con la identificaci\u00f3n y soluci\u00f3n de problemas (y oportunidades) de marketing. (Malhotra, 2008:7).<\/em><\/p>\n\n\n\n<p>Esta rama de\nla mercadotecnia permite a las empresas conocer el mercado de una manera\nespec\u00edfica y objetiva, identificando las oportunidades de negocio en tiempo\nreal, segmentando a las personas de acuerdo a caracter\u00edsticas, necesidades y\ndeseos similares; partiendo de las bases de la investigaci\u00f3n social para\nproveer las estrategias de marketing m\u00e1s efectivas acorde a las posibilidades\nde las empresas para el uso \u00f3ptimo y efectivo de sus recursos.<\/p>\n\n\n\n<p><strong>La agencia de mercadotecnia integral L\u00faminos Marketing ofrece la oportunidad de garantizar una mayor posibilidad de \u00e9xito para los nuevos negocios, PYMES y grandes empresas por medio de la investigaci\u00f3n de mercados.<\/strong><\/p>\n\n\n\n<p>Malhotra, N. K. (2008). Investigaci\u00f3n de Mercados. Quinta\nedici\u00f3n. M\u00e9xico: Pearson Educaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El mercado potosino es considerado como uno de los m\u00e1s complicados en M\u00e9xico a causa de la composici\u00f3n social, la carga antropol\u00f3gica y la cultura novedosa que caracteriza a las personas que habitan la capital.<\/p>\n","protected":false},"author":1,"featured_media":2171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[48],"tags":[],"class_list":["post-2170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investigacion-de-mercados"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La inversi\u00f3n que har\u00e1 crecer tu negocio &#187; L\u00faminos Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luminos.com.mx\/blog\/la-inversion-que-hara-crecer-tu-negocio\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La inversi\u00f3n que har\u00e1 crecer tu negocio &#187; 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