{"id":2107,"date":"2019-03-05T08:42:26","date_gmt":"2019-03-05T08:42:26","guid":{"rendered":"http:\/\/luminos.com.mx\/marketing\/2019\/03\/05\/por-que-fracasan-las-pymes-en-mexico\/"},"modified":"2026-01-29T20:02:46","modified_gmt":"2026-01-29T20:02:46","slug":"por-que-fracasan-las-pymes-en-mexico","status":"publish","type":"post","link":"https:\/\/luminos.com.mx\/blog\/por-que-fracasan-las-pymes-en-mexico\/","title":{"rendered":"\u00bfPor qu\u00e9 fracasan las pymes en M\u00e9xico?"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">En M\u00e9xico solo el 25% de las pymes sobreviven los dos a\u00f1os de operaci\u00f3n. Razones como falta de ingresos, no tener definidos indicadores y objetivos, una planeaci\u00f3n deficiente y malas pr\u00e1cticas al momento de la ejecuci\u00f3n de un proyecto; llevan al otro 75% de los emprendedores al fracaso.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Sabemos que las pymes son el motor de la econom\u00eda de nuestro pa\u00eds, por ello te compartimos algunos consejos que te ayudar\u00e1n a no caer en las estad\u00edsticas de fracaso e impulsar el crecimiento de tu negocio.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>Define objetivos para tu pyme<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Esto te permitir\u00e1 evaluar si las estrategias que implementaste est\u00e1n funcionando. Al momento de definir tus objetivos recuerda que estos deben ser espec\u00edficos (por qu\u00e9 es importante para tu pyme), medibles, alcanzables, relevantes y tener una fecha para alcanzarlos. Para esto te recomiendo que analices la informaci\u00f3n que tienes de tus clientes, del negocio y del mercado para hacer proyecciones m\u00e1s reales.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>Cuida tus gastos<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Una de las razones por las que una pyme puede llegar al fracaso es por la falta de ingresos, por eso es importante que cuides cada centavo y lo inviertas en proyectos que te ayudar\u00e1n a crecer. Evita gastos innecesarios, ahorra y no te sobreendeudes, adem\u00e1s de que te permitir\u00e1 tener un flujo de efectivo sano podr\u00e1s reducir costos y ser m\u00e1s competitivo en precio. Toma en cuenta que las ganancias de tu pyme y el efectivo disponible no son lo mismo, as\u00ed que calcula tus recursos y aprende a administrarlos.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>Utiliza el cr\u00e9dito para crecer<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Antes de solicitar un cr\u00e9dito es necesario que tomes en cuenta diferentes variables para que realmente te ayude a impulsar el crecimiento de tu pyme. La m\u00e1s importante es revisar tu capacidad de pago, que es igual a:<span class=\"Apple-converted-space\">&nbsp; <\/span>[total de ingresos \u2013 (total de gastos + ahorro)]; con ello tendr\u00e1s una idea de cuanto puedes pagar para no caer en una deuda que con el tiempo no puedas pagar.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>Escucha a tus clientes<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Como dijo Bill Gates, cofundador de <a href=\"https:\/\/www.microsoft.com\/es-mx\/\" target=\"_blank\" rel=\"noopener noreferrer\">Microsoft<\/a>, \u201ctus clientes m\u00e1s infelices son tu fuente de aprendizaje m\u00e1s grande\u201d. Escucharlos te permitir\u00e1 conocer sus necesidades y poder ejecutar de manera eficaz tus campa\u00f1as publicitarias, proyectos y mejores pr\u00e1cticas. Para lograrlo puedes realizar encuestas de satisfacci\u00f3n o revisar lo que dicen tus clientes en tus redes sociales.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b>Capac\u00edtate<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">Entre m\u00e1s conocimientos tengas, mejorar\u00e1s la toma de decisiones. Tal vez no seas experto en todo pero es necesario que tengas conocimientos b\u00e1sicos en temas gerenciales sobre c\u00f3mo armar un plan de negocio, c\u00f3mo aumentar ventas y resolver problemas de la organizaci\u00f3n. Instituciones como el <a href=\"https:\/\/www.inadem.gob.mx\/\" target=\"_blank\" rel=\"noopener noreferrer\">Inadem<\/a> ofrecen a los emprendedores y micro y peque\u00f1os negocios cursos de capacitaci\u00f3n y talleres enfocados al crecimiento de negocios. Si no tienes tiempo de asistir a un curso presencial, existen diferentes opciones de cursos en l\u00ednea gratis que te pueden ayudar.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Olv\u00eddate de las estad\u00edsticas y enf\u00f3cate en hacer crecer tu pyme.<\/span><\/p>\n<p class=\"p1\">Por <a href=\"http:\/\/konfio.mx\">Konfio<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En M\u00e9xico solo el 25% de las pymes sobreviven los dos a\u00f1os de operaci\u00f3n. Razones como falta de ingresos, no tener definidos indicadores y objetivos, una planeaci\u00f3n deficiente y malas pr\u00e1cticas al momento de la ejecuci\u00f3n de un proyecto; llevan al otro 75% de los emprendedores al fracaso. Sabemos que las pymes son el motor [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2151,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[55,49,54,1,53],"tags":[],"class_list":["post-2107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencia","category-desarrollo-de-negocios","category-marketing-sales","category-sin-categoria","category-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfPor qu\u00e9 fracasan las pymes en M\u00e9xico? &#187; L\u00faminos Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luminos.com.mx\/blog\/por-que-fracasan-las-pymes-en-mexico\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 fracasan las pymes en M\u00e9xico? &#187; L\u00faminos Marketing\" \/>\n<meta property=\"og:description\" content=\"En M\u00e9xico solo el 25% de las pymes sobreviven los dos a\u00f1os de operaci\u00f3n. Razones como falta de ingresos, no tener definidos indicadores y objetivos, una planeaci\u00f3n deficiente y malas pr\u00e1cticas al momento de la ejecuci\u00f3n de un proyecto; llevan al otro 75% de los emprendedores al fracaso. 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