{"id":2101,"date":"2019-03-05T08:42:26","date_gmt":"2019-03-05T08:42:26","guid":{"rendered":"http:\/\/luminos.com.mx\/marketing\/2019\/03\/05\/el-gran-philip\/"},"modified":"2026-01-29T20:02:52","modified_gmt":"2026-01-29T20:02:52","slug":"el-gran-philip","status":"publish","type":"post","link":"https:\/\/luminos.com.mx\/blog\/el-gran-philip\/","title":{"rendered":"El Gran Philip"},"content":{"rendered":"<h1 style=\"text-align: right;\"><strong>Happy Birthday Philip!<\/strong><\/h1>\n<blockquote>\n<p style=\"text-align: right;\"><em>&#8220;La mejor publicidad es la que hacen los clientes satisfechos.&#8221; Philip Kotler<\/em><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<h2><strong>Se dice que la misi\u00f3n del ser humano es dejar el planeta mejor que como lo recibi\u00f3.<\/strong><\/h2>\n<p style=\"text-align: justify;\">En L\u00faminos pensamos que Philip Kotler gener\u00f3 gran parte de la filosof\u00eda de negocio que ha regido los esfuerzos de la industria del marketing, y seguir\u00e1 haci\u00e9ndolo durante un plazo bastante interesante.<\/p>\n<p style=\"text-align: justify;\">A pesar de que seguimos su gu\u00eda, nos esforzamos por innovar, generar nuevas ideas, identificar oportunidades y mejorar el mundo d\u00eda a d\u00eda a trav\u00e9s del impacto social y econ\u00f3mico que el marketing (en toda la extensi\u00f3n de su palabra) permite realizar.<\/p>\n<p style=\"text-align: justify;\"><strong><em>Gracias Phil por la ense\u00f1anza, y muchos a\u00f1os m\u00e1s de vida.<\/em><\/strong><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><strong>Les dejamos el dec\u00e1logo de Philip Kotler: <\/strong><\/p>\n<\/blockquote>\n<ol>\n<li style=\"text-align: justify;\">Las compa\u00f1\u00edas no pueden ofrecer estabilidad laboral. Solamente los clientes pueden.<\/li>\n<li style=\"text-align: justify;\">Hay 3 clases de empresas: aquellas que hacen que las cosas ocurran; aquellas que esperan que las cosas ocurran; y aquellas que se sorprenden por lo que ha ocurrido.<\/li>\n<li style=\"text-align: justify;\">Cada vez mas los consumidores eligen a los vendedores sobre la base del valor a largo plazo, no de la historia a largo plazo.<\/li>\n<li style=\"text-align: justify;\">La funci\u00f3n del marketing es convertir las necesidades sociales en oportunidades lucrativas.<\/li>\n<li style=\"text-align: justify;\">La mejor manera de predecir el futuro es inventarlo.<\/li>\n<li style=\"text-align: justify;\">Poseer una ventaja competitiva es como tener un revolver en un duelo con navajas. Si no est\u00e1s sirviendo al cliente, tu tarea es servir a alguien que lo est\u00e1 haciendo.<\/li>\n<li style=\"text-align: justify;\">Las visiones requieren de una estrategia, la estrategia requiere de un plan.<\/li>\n<li style=\"text-align: justify;\">El \u00fanico centro de ganancias es el consumidor.<\/li>\n<li style=\"text-align: justify;\">Un producto no es un producto a menos que se venda.<\/li>\n<li style=\"text-align: justify;\">Caso contrario es meramente una pieza de museo.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Happy Birthday Philip! &#8220;La mejor publicidad es la que hacen los clientes satisfechos.&#8221; Philip Kotler &nbsp; Se dice que la misi\u00f3n del ser humano es dejar el planeta mejor que como lo recibi\u00f3. En L\u00faminos pensamos que Philip Kotler gener\u00f3 gran parte de la filosof\u00eda de negocio que ha regido los esfuerzos de la industria [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2144,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[49,54,53],"tags":[],"class_list":["post-2101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desarrollo-de-negocios","category-marketing-sales","category-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El Gran Philip &#187; L\u00faminos Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luminos.com.mx\/blog\/el-gran-philip\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Gran Philip &#187; L\u00faminos Marketing\" \/>\n<meta property=\"og:description\" content=\"Happy Birthday Philip! &#8220;La mejor publicidad es la que hacen los clientes satisfechos.&#8221; Philip Kotler &nbsp; Se dice que la misi\u00f3n del ser humano es dejar el planeta mejor que como lo recibi\u00f3. 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