{"id":2100,"date":"2019-03-05T08:42:26","date_gmt":"2019-03-05T08:42:26","guid":{"rendered":"http:\/\/luminos.com.mx\/marketing\/2019\/03\/05\/10-tips-de-kotler-para-evolucionar-en-marketing\/"},"modified":"2026-01-29T20:02:53","modified_gmt":"2026-01-29T20:02:53","slug":"10-tips-de-kotler-para-evolucionar-en-marketing","status":"publish","type":"post","link":"https:\/\/luminos.com.mx\/blog\/10-tips-de-kotler-para-evolucionar-en-marketing\/","title":{"rendered":"10 tips de Kotler para evolucionar en marketing"},"content":{"rendered":"<h4><strong><em>El marketing est\u00e1 cambiando.<\/em> <\/strong>Los spots de TV, de radio y publicidad masiva no funcionan siempre para todos los giros e industrias. Desarrollar nuevos enfoques de negocio, genera nuevas oportunidades estrat\u00e9gicas y de rentabilidad.<\/h4>\n<ol>\n<li>\n<blockquote><p>Reconoce que el poder, ahora lo tiene el consumidor<\/p><\/blockquote>\n<\/li>\n<li>\n<blockquote><p>Desarrolla la oferta apuntando directa y \u00fanicamente al mercado seleccionado.<\/p><\/blockquote>\n<\/li>\n<li>\n<blockquote><p>Dise\u00f1a estrategias de marketing a partir de la propuesta de valor<\/p><\/blockquote>\n<\/li>\n<li>\n<blockquote><p>Enf\u00f3cate en c\u00f3mo se distribuye y entrega<\/p><\/blockquote>\n<\/li>\n<li>\n<blockquote><p>Participa con el cliente en la creaci\u00f3n de m\u00e1s valor<\/p><\/blockquote>\n<\/li>\n<li>\n<blockquote><p>Utiliza nuevas formas para alcanzar al cliente conocido<\/p><\/blockquote>\n<\/li>\n<li>\n<blockquote><p>Desarrolla m\u00e9tricas y analiza el retorno de la inversi\u00f3n<\/p><\/blockquote>\n<\/li>\n<li>\n<blockquote><p>Desarrolla marketing basado en la alta tecnolog\u00eda<\/p><\/blockquote>\n<\/li>\n<li>\n<blockquote><p>Focaliza tus inversiones en crear activos a largo plazo<\/p><\/blockquote>\n<\/li>\n<li>\n<blockquote><p>Ve el marketing como un todo<\/p><\/blockquote>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>El marketing est\u00e1 cambiando. Los spots de TV, de radio y publicidad masiva no funcionan siempre para todos los giros e industrias. Desarrollar nuevos enfoques de negocio, genera nuevas oportunidades estrat\u00e9gicas y de rentabilidad. Reconoce que el poder, ahora lo tiene el consumidor Desarrolla la oferta apuntando directa y \u00fanicamente al mercado seleccionado. Dise\u00f1a estrategias [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[49,54,53],"tags":[],"class_list":["post-2100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desarrollo-de-negocios","category-marketing-sales","category-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 tips de Kotler para evolucionar en marketing &#187; L\u00faminos Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luminos.com.mx\/blog\/10-tips-de-kotler-para-evolucionar-en-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 tips de Kotler para evolucionar en marketing &#187; L\u00faminos Marketing\" \/>\n<meta property=\"og:description\" content=\"El marketing est\u00e1 cambiando. Los spots de TV, de radio y publicidad masiva no funcionan siempre para todos los giros e industrias. Desarrollar nuevos enfoques de negocio, genera nuevas oportunidades estrat\u00e9gicas y de rentabilidad. Reconoce que el poder, ahora lo tiene el consumidor Desarrolla la oferta apuntando directa y \u00fanicamente al mercado seleccionado. 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