Las marcas han llegado a penetrar en nuestras mentes a lo largo del tiempo y de su publicidad, es imposible no identificarlas al momento que nos presentan una botella de vidrio y con una forma en espec\u00edfico y es que sin decirte la marca, te aseguro que as\u00ed de r\u00e1pido ya pensaste en una marca en espec\u00edfico, o si digo la palabra \u201ctenis\u201d tambi\u00e9n se vienen una serie de marcas.<\/p>\n
Ahora piensa en una marca de celular, \u00bfcu\u00e1l escogiste? Y, \u00bfPor qu\u00e9 esa marca?<\/p><\/blockquote>\n
Entonces nos damos cuenta lo tan poderosas que son tanto el packaging, la ingeniosidad del dise\u00f1o del producto y su publicidad, gracias a ello las marcas se posicionan en el top of mind de los consumidores.<\/p>\n
Hay que tener en cuenta que hoy en d\u00eda el diferenciarse es cada vez m\u00e1s dif\u00edcil y que la calidad de los costes de los productos son similares, por ello, la clave de los negocios est\u00e1 en el branding, es decir, en el poder de la marca como elemento diferenciador.<\/p>\n
\u00bfEntonces como se crea una marca?<\/p><\/blockquote>\n
Una de las primeras tareas es pensar en el nombre<\/strong>, pues lo ideal es sentarnos con las personas m\u00e1s creativas que conozcamos y tener la capacidad de pensamiento proactivo de un ni\u00f1o para asociar ideas, o en otras palabras crear una lluvia de ideas sobre el \u201c\u00bfqu\u00e9 es nuestra empresa?\u201d y pensar de igual manera sobre el producto\/servicio. Sobre todo hay que darle ese toque diferenciador para hacer frente a la competencia.<\/p>\n
Otra tarea es la arquitectura de la marca<\/strong>, como el logo. Siempre se recomienda asesorarse con un buen profesional, con el objetivo que realice un estudio serio sobre nuestra marca y entonces a partir de ah\u00ed, crear un logo cuyo mensaje sea confianza, transparencia y comunicaci\u00f3n directa con el usuario.<\/strong><\/p>\n
He aprendido que el dise\u00f1ar un buen logo y resaltando el mensaje es m\u00e1s factible que se mantenga en la mente del consumidor, necesitamos de la comunicaci\u00f3n y conexi\u00f3n directa.<\/p>\n
Ahora meti\u00e9ndonos en el tema del eslogan<\/strong> si conocemos bien nuestro producto\/servicio, es eslogan es esa identidad corporativa.<\/p>\n
El posicionamiento es eso, lo que posiciona nuestra marca. Es el c\u00f3mo funciona en la mente del consumidor como una forma b\u00e1sica de comunicaci\u00f3n.<\/p>\n
\u00bfAhora est\u00e1s listo de emprender tu negocio y que tu producto\/servicio se quede en el top of mind de tus consumidores?<\/p>\n\n
Por Luz Espinoza<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"
Las marcas han llegado a penetrar en nuestras mentes a lo largo del tiempo y de su publicidad, es imposible no identificarlas al momento que nos presentan una botella de vidrio y con una forma en espec\u00edfico y es que sin decirte la marca, te aseguro que as\u00ed de r\u00e1pido ya pensaste en una marca […]<\/p>\n","protected":false},"author":1,"featured_media":2141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[55,49,54,53],"tags":[],"class_list":["post-2097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencia","category-desarrollo-de-negocios","category-marketing-sales","category-ventas"],"yoast_head":"\n
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