{"id":2095,"date":"2019-03-05T08:42:26","date_gmt":"2019-03-05T08:42:26","guid":{"rendered":"http:\/\/luminos.com.mx\/marketing\/2019\/03\/05\/la-importancia-del-valor-de-tu-marca\/"},"modified":"2026-01-29T20:02:42","modified_gmt":"2026-01-29T20:02:42","slug":"la-importancia-del-valor-de-tu-marca","status":"publish","type":"post","link":"https:\/\/luminos.com.mx\/blog\/la-importancia-del-valor-de-tu-marca\/","title":{"rendered":"La importancia del valor de tu marca"},"content":{"rendered":"<blockquote><p>Una marca es un signo o combinaci\u00f3n de signos que se utilizan para distinguir un producto o servicio de otros.<\/p><\/blockquote>\n<p>La marca ha evolucionado a lo largo del tiempo. Hoy en d\u00eda La funci\u00f3n de marcar y se\u00f1alar productos por parte del fabricante va mucho m\u00e1s all\u00e1 de identificaci\u00f3n y diferenciaci\u00f3n de los mismos; las marcas han llegado a convertirse en generadoras de experiencias de tal forma que son parte emocional de los consumidores de esta manera llegan a ser parte fundamental de sus clientes.<\/p>\n<p>Las marcas ofrecen a los consumidores experiencias de vida; no solo se enfrascan en los beneficios de sus productos o servicios, un claro ejemplo es Starbucks ha logrado posicionarse en todo el mundo por el ambiente en sus cafeter\u00edas brinda a sus clientes nuevas experiencias que los hace leales a la marca y que sus consumidores se identifiquen con ella.<\/p>\n<p>Para Emilio Llopis Sancho escritor del libro <strong><em>BRANDING &amp; PYME<\/em><\/strong> Un modelo de creaci\u00f3n de marca para pymes y emprendedores.<br \/>\n<em>\u201cUna marca es combinaci\u00f3n de atributos, tangibles e intangibles, simbolizados por una marca registrada que, si se gestiona adecuadamente, genera valor e influencia. <\/em><\/p>\n<p>El concepto de valor puede interpretarse de varias maneras: desde el punto de vista del marketing o del consumidor es la promesa y la materializaci\u00f3n de una experiencia; desde la perspectiva empresarial supone la seguridad de alcanzar beneficios futuros; y, desde la \u00f3ptica jur\u00eddica, es un elemento concreto de la propiedad intelectual.<\/p>\n<p>El objetivo de una marca es garantizar relaciones que creen y aseguren beneficios futuros mediante un incremento de la preferencia y fidelidad del consumidor. Las marcas simplifican los procesos de toma de decisiones de compra y suponen tanto una garant\u00eda de calidad como una verdadera alternativa diferente, relevante y cre\u00edble frente a las ofertas de la competencia\u201d.<br \/>\nAlgunos factores de \u00e9xito que le generan valor a tu marca son:<\/p>\n<ul>\n<li>Tener un p\u00fablico objetivo claro de manera que puedan sentirse identificados con tus productos o servicios.<\/li>\n<li>Que sea de f\u00e1cil entendimiento con caracter\u00edsticas \u00fanicas y cualidades distintivas. De esta forma ser\u00e1 m\u00e1s sencillo crear un concepto que le genere valor a tu marca.<\/li>\n<li>El nombre de tu marca debe hacer alusi\u00f3n a algo relacionado con tu empresa, con el producto o con la industria. As\u00ed tu marca tendr\u00e1 la capacidad de renovarse y evolucionar constantemente buscando generar experiencias de vida para tus consumidores.<\/li>\n<\/ul>\n<p><a href=\"http:\/\/luminos.com.mx\/web\/wp-content\/uploads\/2014\/01\/SLIDESHOW-IDENTIDAD.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1700 size-large\" src=\"http:\/\/luminos.com.mx\/web\/wp-content\/uploads\/2014\/01\/SLIDESHOW-IDENTIDAD-1024x320.jpg\" alt=\"SLIDESHOW-IDENTIDAD\" width=\"640\" height=\"200\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<pre style=\"text-align: right;\"><em>por Ver\u00f3nica \u00c1lvarez Torres<\/em><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Una marca es un signo o combinaci\u00f3n de signos que se utilizan para distinguir un producto o servicio de otros. La marca ha evolucionado a lo largo del tiempo. Hoy en d\u00eda La funci\u00f3n de marcar y se\u00f1alar productos por parte del fabricante va mucho m\u00e1s all\u00e1 de identificaci\u00f3n y diferenciaci\u00f3n de los mismos; las [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2135,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[55,49,54,53],"tags":[],"class_list":["post-2095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencia","category-desarrollo-de-negocios","category-marketing-sales","category-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La importancia del valor de tu marca &#187; L\u00faminos Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luminos.com.mx\/blog\/la-importancia-del-valor-de-tu-marca\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La importancia del valor de tu marca &#187; L\u00faminos Marketing\" \/>\n<meta property=\"og:description\" content=\"Una marca es un signo o combinaci\u00f3n de signos que se utilizan para distinguir un producto o servicio de otros. 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