{"id":2092,"date":"2019-03-05T08:42:26","date_gmt":"2019-03-05T08:42:26","guid":{"rendered":"http:\/\/luminos.com.mx\/marketing\/2019\/03\/05\/activaciones-btl-la-cretividad-es-todo\/"},"modified":"2026-01-29T20:02:44","modified_gmt":"2026-01-29T20:02:44","slug":"activaciones-btl-la-cretividad-es-todo","status":"publish","type":"post","link":"https:\/\/luminos.com.mx\/blog\/activaciones-btl-la-cretividad-es-todo\/","title":{"rendered":"Activaciones BTL.- La cretividad es todo"},"content":{"rendered":"<blockquote><p><strong>Nos encantan las activaciones BTL por que no tienen fronteras. <\/strong><\/p><\/blockquote>\n<p>En aspecto de inversi\u00f3n y resultado a corto, mediano y largo plazo depende de esta precisamente.<\/p>\n<p>Como sabemos, el objetivo publicitario y el CPI que tenga cada estrategia define el \u00e9xito o fracaso de la campa\u00f1a.<\/p>\n<p>Cerveza Sol realiz\u00f3 una acci\u00f3n de marketing de guerrilla BTL en Londres. Junto a los botes de reciclaje de basura, se puso uno que permit\u00eda reciclar las corbatas de los ejecutivos a cambio de una cerveza. Al introducir la corbata, en la parte inferior aparec\u00eda un trozo cortado de ella con un vale para reclamar una cerveza en un bar.<\/p>\n<p>Clever, isn&#8217;t it? As\u00ed es, estos chicos recibieron una cerveza gratis y un branding de por vida de Cerveza Sol. Ahora queda del lado del producto que este consumidor aumente su tasa de recompra.<\/p>\n<blockquote><p>L\u00faminos Marketing trabaja este tipo de activaciones y estrategias BTL en base a objetivos y necesidades espec\u00edficas de marketing. Si buscas este tipo de estrategias, da clic en nuestro chat en la parte inferior derecha del site y consulta un experto.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Nos encantan las activaciones BTL por que no tienen fronteras. En aspecto de inversi\u00f3n y resultado a corto, mediano y largo plazo depende de esta precisamente. Como sabemos, el objetivo publicitario y el CPI que tenga cada estrategia define el \u00e9xito o fracaso de la campa\u00f1a. Cerveza Sol realiz\u00f3 una acci\u00f3n de marketing de guerrilla [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","entry","has-media","owp-thumbs-layout-horizontal","owp-btn-normal","owp-tabs-layout-horizontal","has-no-thumbnails","has-product-nav"],"_links":{"self":[{"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/posts\/2092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/comments?post=2092"}],"version-history":[{"count":1,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/posts\/2092\/revisions"}],"predecessor-version":[{"id":2112,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/posts\/2092\/revisions\/2112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/media\/2140"}],"wp:attachment":[{"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/media?parent=2092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/categories?post=2092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luminos.com.mx\/blog\/wp-json\/wp\/v2\/tags?post=2092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}