{"id":2092,"date":"2019-03-05T08:42:26","date_gmt":"2019-03-05T08:42:26","guid":{"rendered":"http:\/\/luminos.com.mx\/marketing\/2019\/03\/05\/activaciones-btl-la-cretividad-es-todo\/"},"modified":"2026-01-29T20:02:44","modified_gmt":"2026-01-29T20:02:44","slug":"activaciones-btl-la-cretividad-es-todo","status":"publish","type":"post","link":"https:\/\/luminos.com.mx\/blog\/activaciones-btl-la-cretividad-es-todo\/","title":{"rendered":"Activaciones BTL.- La cretividad es todo"},"content":{"rendered":"<blockquote><p><strong>Nos encantan las activaciones BTL por que no tienen fronteras. <\/strong><\/p><\/blockquote>\n<p>En aspecto de inversi\u00f3n y resultado a corto, mediano y largo plazo depende de esta precisamente.<\/p>\n<p>Como sabemos, el objetivo publicitario y el CPI que tenga cada estrategia define el \u00e9xito o fracaso de la campa\u00f1a.<\/p>\n<p>Cerveza Sol realiz\u00f3 una acci\u00f3n de marketing de guerrilla BTL en Londres. Junto a los botes de reciclaje de basura, se puso uno que permit\u00eda reciclar las corbatas de los ejecutivos a cambio de una cerveza. Al introducir la corbata, en la parte inferior aparec\u00eda un trozo cortado de ella con un vale para reclamar una cerveza en un bar.<\/p>\n<p>Clever, isn&#8217;t it? As\u00ed es, estos chicos recibieron una cerveza gratis y un branding de por vida de Cerveza Sol. Ahora queda del lado del producto que este consumidor aumente su tasa de recompra.<\/p>\n<blockquote><p>L\u00faminos Marketing trabaja este tipo de activaciones y estrategias BTL en base a objetivos y necesidades espec\u00edficas de marketing. Si buscas este tipo de estrategias, da clic en nuestro chat en la parte inferior derecha del site y consulta un experto.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Nos encantan las activaciones BTL por que no tienen fronteras. En aspecto de inversi\u00f3n y resultado a corto, mediano y largo plazo depende de esta precisamente. Como sabemos, el objetivo publicitario y el CPI que tenga cada estrategia define el \u00e9xito o fracaso de la campa\u00f1a. Cerveza Sol realiz\u00f3 una acci\u00f3n de marketing de guerrilla [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Activaciones BTL.- La cretividad es todo &#187; L\u00faminos Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luminos.com.mx\/blog\/activaciones-btl-la-cretividad-es-todo\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Activaciones BTL.- La cretividad es todo &#187; L\u00faminos Marketing\" \/>\n<meta property=\"og:description\" content=\"Nos encantan las activaciones BTL por que no tienen fronteras. En aspecto de inversi\u00f3n y resultado a corto, mediano y largo plazo depende de esta precisamente. Como sabemos, el objetivo publicitario y el CPI que tenga cada estrategia define el \u00e9xito o fracaso de la campa\u00f1a. Cerveza Sol realiz\u00f3 una acci\u00f3n de marketing de guerrilla [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/luminos.com.mx\/blog\/activaciones-btl-la-cretividad-es-todo\/\" \/>\n<meta property=\"og:site_name\" content=\"L\u00faminos Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/luminosmkt\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-05T08:42:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-29T20:02:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/luminos.com.mx\/blog\/wp-content\/uploads\/2019\/03\/activaciones.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"L\u00faminos Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@luminosmkt\" \/>\n<meta name=\"twitter:site\" content=\"@luminosmkt\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"L\u00faminos Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/luminos.com.mx\/blog\/activaciones-btl-la-cretividad-es-todo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/luminos.com.mx\/blog\/activaciones-btl-la-cretividad-es-todo\/\"},\"author\":{\"name\":\"L\u00faminos Marketing\",\"@id\":\"https:\/\/luminos.com.mx\/blog\/#\/schema\/person\/95c53133ac3be0d9e018891a5e02a3dc\"},\"headline\":\"Activaciones BTL.- La cretividad es todo\",\"datePublished\":\"2019-03-05T08:42:26+00:00\",\"dateModified\":\"2026-01-29T20:02:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/luminos.com.mx\/blog\/activaciones-btl-la-cretividad-es-todo\/\"},\"wordCount\":196,\"publisher\":{\"@id\":\"https:\/\/luminos.com.mx\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/luminos.com.mx\/blog\/activaciones-btl-la-cretividad-es-todo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/luminos.com.mx\/blog\/wp-content\/uploads\/2019\/03\/activaciones.jpg\",\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/luminos.com.mx\/blog\/activaciones-btl-la-cretividad-es-todo\/\",\"url\":\"https:\/\/luminos.com.mx\/blog\/activaciones-btl-la-cretividad-es-todo\/\",\"name\":\"Activaciones BTL.- La cretividad es todo &#187; 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