{"id":2315,"date":"2019-05-24T17:47:01","date_gmt":"2019-05-24T17:47:01","guid":{"rendered":"http:\/\/luminos.com.mx\/marketing\/?page_id=2315"},"modified":"2025-07-16T17:47:25","modified_gmt":"2025-07-16T17:47:25","slug":"hagamos-equipo","status":"publish","type":"page","link":"https:\/\/luminos.com.mx\/blog\/hagamos-equipo\/","title":{"rendered":"Hagamos equipo"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; bg_image_position=&#8221;bg-image-ps-center&#8221; css=&#8221;.vc_custom_1558802077787{margin-top: -115px !important;background-image: url(http:\/\/luminos.com.mx\/wp-content\/uploads\/2019\/05\/luminos-img-negocios-2.png?id=2332) !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][vc_empty_space][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_empty_space][ct_heading text=&#8221;Logremos que tus ventas y negocio <cite>crezcan<\/cite>&#8221; text_below=&#8221;CONSULTOR\u00cdA SIN COSTO&#8221; align_lg=&#8221;align-center&#8221; font_size_md=&#8221;36&#8243; font_size_sm=&#8221;32&#8243; font_size_xs=&#8221;32&#8243; font_weight=&#8221;&#8221; text_color=&#8221;#1e73be&#8221; subtitle=&#8221;OBT\u00c9N UNA CONSULTOR\u00cdA DE UNA HORA DE DURACI\u00d3N SIN COSTO&#8221; description=&#8221;En esta consultor\u00eda revisaremos junto a t\u00ed los puntos clave para que tu negocio venda m\u00e1s, dando respuesta a las siguientes preguntas:&#8221; typingout=&#8221;crezcan&#8221;][ct_process ct_process_list=&#8221;%5B%7B%22description%22%3A%22%C2%BFConoces%20a%20tu%20cliente%20ideal%20%3F%3F%5Cn%22%2C%22icon_type%22%3A%22image%22%2C%22icon_image%22%3A%222336%22%2C%22icon_list%22%3A%22flaticon%22%2C%22icon_flaticon%22%3A%22flaticon-network%22%7D%2C%7B%22description%22%3A%22%C2%BFC%C3%B3mo%20puedes%20atraer%20m%C3%A1s%20clientes%3F%5Cn%22%2C%22icon_type%22%3A%22image%22%2C%22icon_image%22%3A%222335%22%2C%22icon_list%22%3A%22flaticon%22%7D%2C%7B%22description%22%3A%22%C2%BFC%C3%B3mo%20puedes%20incrementar%20ventas%20en%20%20tu%20negocio%3F%20%5Cn%22%2C%22icon_type%22%3A%22image%22%2C%22icon_image%22%3A%222338%22%2C%22icon_list%22%3A%22flaticon%22%2C%22icon_flaticon%22%3A%22flaticon-banknote%22%7D%2C%7B%22description%22%3A%22%C2%BFMantener%20clientes%20actuales%3F%5Cn%22%2C%22icon_type%22%3A%22image%22%2C%22icon_image%22%3A%222337%22%2C%22icon_list%22%3A%22fontawesome%22%7D%5D&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space][ct_space space_lg=&#8221;30&#8243; space_md=&#8221;20&#8243; space_sm=&#8221;20&#8243; space_xs=&#8221;20&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_empty_space][ct_heading text=&#8221;\u00a1Hagamos equipo!&#8221; text_below=&#8221;EQUIPO&#8221; font_weight=&#8221;&#8221;][vc_column_text]<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><strong>Al t\u00e9rmino de nuestra reuni\u00f3n podr\u00e1s conocer:<\/strong><\/p>\n<\/blockquote>\n<ul>\n<li style=\"text-align: left;\"><strong>El perfil de tu cliente ideal<\/strong><\/li>\n<li style=\"text-align: left;\"><strong>Dos estrategias de marketing para obtener un mayor n\u00famero de prospectos para tu empresa<\/strong><\/li>\n<li style=\"text-align: left;\"><strong><strong><b>Dos estrategias de venta para generar m\u00e1s ingresos en tu negocio.<\/b><\/strong><\/strong><\/li>\n<li style=\"text-align: left;\"><strong>Un modelo de fidelizaci\u00f3n que <b>te permitir\u00e1 conservar a tus clientes actuales<\/b><\/strong><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_empty_space][ct_heading text=&#8221;<cite>sin costo<\/cite>&#8221; align_lg=&#8221;align-center&#8221; font_size=&#8221;32&#8243; font_size_md=&#8221;32&#8243; font_size_sm=&#8221;32&#8243; font_size_xs=&#8221;32&#8243; font_weight=&#8221;&#8221; subtitle=&#8221;LLENA EL SIGUIENTE FORMULARIO Y AGENDA UN DIAGN\u00d3STICO&#8221; margin_bottom=&#8221;18&#8243; typingout=&#8221;sin costo&#8221;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f4808-o1\" lang=\"es-MX\" dir=\"ltr\" data-wpcf7-id=\"4808\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/pages\/2315#wpcf7-f4808-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"4808\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_MX\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f4808-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<div class=\"diagnostico-form\">\n\t<h2>Diagn\u00f3stico Unificado de Cliente\n\t<\/h2>\n\t<h3>1. Conocimiento del Cliente\n\t<\/h3>\n\t<div class=\"form-row\">\n\t\t<p><label>Fecha<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fecha\"><input class=\"wpcf7-form-control wpcf7-date wpcf7-validates-as-date\" aria-invalid=\"false\" value=\"\" type=\"date\" name=\"fecha\" \/><\/span><\/label>\n\t\t<\/p>\n\t\t<p><label>Empresa<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"empresa\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"empresa\" \/><\/span><\/label>\n\t\t<\/p>\n\t\t<p><label>Contacto<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"contacto\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"contacto\" \/><\/span><\/label>\n\t\t<\/p>\n\t<\/div>\n\t<p><label>Cliente<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"cliente\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"cliente\" \/><\/span><\/label>\n\t<\/p>\n\t<p><label>\u00bfC\u00f3mo surgi\u00f3 su marca?<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"como-surgio-marca\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"como-surgio-marca\"><\/textarea><\/span><\/label>\n\t<\/p>\n\t<div class=\"form-row\">\n\t\t<p><label>Tiempo en el mercado<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"tiempo-mercado\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"tiempo-mercado\" \/><\/span><\/label>\n\t\t<\/p>\n\t\t<p><label>\u00bfCu\u00e1l es su principal necesidad?<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"necesidad-principal\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"necesidad-principal\"><\/textarea><\/span><\/label>\n\t\t<\/p>\n\t<\/div>\n\t<p><label>Objetivos de la marca<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"objetivos-marca\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"objetivos-marca\"><\/textarea><\/span><\/label>\n\t<\/p>\n\t<div class=\"form-row\">\n\t\t<p><label>Servicios o productos<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"servicios-productos\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"servicios-productos\"><\/textarea><\/span><\/label>\n\t\t<\/p>\n\t\t<p><label>\u00bfC\u00f3mo se enter\u00f3 de L\u00faminos?<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"como-conocio-luminos\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"como-conocio-luminos\"><\/textarea><\/span><\/label>\n\t\t<\/p>\n\t<\/div>\n\t<p><label>\u00bfQu\u00e9 espera de L\u00faminos?<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"expectativas-luminos\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"expectativas-luminos\"><\/textarea><\/span><\/label>\n\t<\/p>\n\t<h3>2. An\u00e1lisis del Cliente\n\t<\/h3>\n\t<h4>2.1 Tr\u00e1fico\n\t<\/h4>\n\t<p><label>Personalizaci\u00f3n de la marca<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"personalizacion-marca\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"personalizacion-marca\"><\/textarea><\/span><\/label>\n\t<\/p>\n\t<p><label>Slogan (Ventaja competitiva \/ Propuesta \u00danica de Valor)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"slogan\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"slogan\" \/><\/span><\/label>\n\t<\/p>\n\t<div class=\"form-row\">\n\t\t<p><label>Tipo de cliente(s) - Buyer Personas<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"buyer-personas\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"buyer-personas\"><\/textarea><\/span><\/label>\n\t\t<\/p>\n\t\t<p><label>Motivadores (Dolores \u2013 Jobs to be done)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"motivadores\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"motivadores\"><\/textarea><\/span><\/label>\n\t\t<\/p>\n\t<\/div>\n\t<p><label>\u00bfHay an\u00e1lisis o investigaci\u00f3n de mercado?<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"investigacion-mercado\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"investigacion-mercado\"><\/textarea><\/span><\/label>\n\t<\/p>\n\t<p><label>\u00bfC\u00f3mo lo busca su cliente? (Keywords)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"keywords\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"keywords\"><\/textarea><\/span><\/label>\n\t<\/p>\n\t<div class=\"form-row\">\n\t\t<p><label>Fuentes de clientes (Facebook, Instagram, Google, Sitio Web, Volantes, Radio, Alianzas, etc.)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fuentes-clientes\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"fuentes-clientes\"><\/textarea><\/span><\/label>\n\t\t<\/p>\n\t\t<p><label>Medios utilizados y resultados obtenidos (incluye medios ya no usados)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"medios-resultados\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"medios-resultados\"><\/textarea><\/span><\/label>\n\t\t<\/p>\n\t<\/div>\n\t<p><label>Oferta promocional (Descuentos, llamado a la acci\u00f3n, etc.)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"oferta-promocional\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"oferta-promocional\"><\/textarea><\/span><\/label>\n\t<\/p>\n\t<h4>2.2 Nutrici\u00f3n\n\t<\/h4>\n\t<p><label>\u00bfUsan CRM? \u00bfC\u00f3mo guardan informaci\u00f3n de clientes y prospectos?<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"uso-crm\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"uso-crm\"><\/textarea><\/span><\/label>\n\t<\/p>\n\t<div class=\"form-row\">\n\t\t<p><label>Tama\u00f1o de la base de datos<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"tamano-base-datos\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"tamano-base-datos\" \/><\/span><\/label>\n\t\t<\/p>\n\t\t<p><label>D\u00eda m\u00e1s concurrido<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"dia-concurrido\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"dia-concurrido\" \/><\/span><\/label>\n\t\t<\/p>\n\t<\/div>\n\t<p><label>\u00bfHay listas de distribuci\u00f3n segmentadas por clientes actuales y potenciales?<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"listas-segmentadas\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"listas-segmentadas\"><\/textarea><\/span><\/label>\n\t<\/p>\n\t<p><label>\u00bfHay automatizaci\u00f3n?<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"automatizacion\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"automatizacion\"><\/textarea><\/span><\/label>\n\t<\/p>\n\t<p><label>\u00bfPor qu\u00e9 contratar hoy? (Oferta irresistible: rebajas, descuentos, valor agregado, etc.)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"oferta-irresistible\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"oferta-irresistible\"><\/textarea><\/span><\/label>\n\t<\/p>\n\t<p><label>Diagrama del viaje del cliente ideal (C\u00f3mo conoce la empresa, interact\u00faa y compra repetidamente)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"viaje-cliente\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"viaje-cliente\"><\/textarea><\/span><\/label>\n\t<\/p>\n\t<h4>2.3 Conversi\u00f3n\n\t<\/h4>\n\t<p><label>Motivadores racionales\/emocionales para comprar\/contratar hoy<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"motivadores-compra\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"motivadores-compra\"><\/textarea><\/span><\/label>\n\t<\/p>\n\t<p><label>3 beneficios clave que ofrece la empresa (M\u00e9todo AIDA: Atenci\u00f3n, Inter\u00e9s, Deseo, Acci\u00f3n)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"beneficios-clave\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"beneficios-clave\"><\/textarea><\/span><\/label>\n\t<\/p>\n\t<div class=\"form-row\">\n\t\t<p><label>Tasa de conversi\u00f3n de contacto a cliente<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"tasa-conversion\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"tasa-conversion\" \/><\/span><\/label>\n\t\t<\/p>\n\t\t<p><label>LTV (Lifetime Value)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"ltv\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"ltv\" \/><\/span><\/label>\n\t\t<\/p>\n\t<\/div>\n\t<h3>3. N\u00fameros Econ\u00f3micos\n\t<\/h3>\n\t<div class=\"form-row\">\n\t\t<p><label>Ticket promedio<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"ticket-promedio\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"ticket-promedio\" \/><\/span><\/label>\n\t\t<\/p>\n\t\t<p><label>D\u00eda(s) m\u00e1s concurrido(s)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"dias-concurridos\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"dias-concurridos\" \/><\/span><\/label>\n\t\t<\/p>\n\t\t<p><label>Tasa de recompra<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"tasa-recompra\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"tasa-recompra\" \/><\/span><\/label>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"form-row\">\n\t\t<p><label>Costo por adquisici\u00f3n de cliente (CPA)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"cpa\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"cpa\" \/><\/span><\/label>\n\t\t<\/p>\n\t\t<p><label>Per\u00edodo de tiempo en toma de decisi\u00f3n de compra<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"periodo-decision\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"periodo-decision\" \/><\/span><\/label>\n\t\t<\/p>\n\t\t<p><label>% de Upsell<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"porcentaje-upsell\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"porcentaje-upsell\" \/><\/span><\/label>\n\t\t<\/p>\n\t<\/div>\n\t<p><label>Ingreso por canal<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"ingreso-canal\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"ingreso-canal\"><\/textarea><\/span><\/label>\n\t<\/p>\n\t<h3>4. Estrategias Actuales y Futuras\n\t<\/h3>\n\t<div class=\"form-row\">\n\t\t<p><label>Precio<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"precio\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"precio\" \/><\/span><\/label>\n\t\t<\/p>\n\t\t<p><label>Plaza (Distribuci\u00f3n)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"plaza\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"plaza\"><\/textarea><\/span><\/label>\n\t\t<\/p>\n\t<\/div>\n\t<p><label>Promoci\u00f3n (Estrategias de publicidad y medios de distribuci\u00f3n)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"promocion\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"promocion\"><\/textarea><\/span><\/label>\n\t<\/p>\n\t<div class=\"form-row\">\n\t\t<p><label>Personal<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"personal\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"personal\"><\/textarea><\/span><\/label>\n\t\t<\/p>\n\t\t<p><label>Procesos<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"procesos\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"procesos\"><\/textarea><\/span><\/label>\n\t\t<\/p>\n\t<\/div>\n\t<p><label>FODA (SWOT)<\/label>\n\t<\/p>\n\t<div class=\"form-row\">\n\t\t<p><label>Fortalezas<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"fortalezas\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"fortalezas\"><\/textarea><\/span><\/label>\n\t\t<\/p>\n\t\t<p><label>Oportunidades<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"oportunidades\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"oportunidades\"><\/textarea><\/span><\/label>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"form-row\">\n\t\t<p><label>Amenazas<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"amenazas\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"amenazas\"><\/textarea><\/span><\/label>\n\t\t<\/p>\n\t\t<p><label>Debilidades<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"debilidades\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"debilidades\"><\/textarea><\/span><\/label>\n\t\t<\/p>\n\t<\/div>\n\t<h3>5. An\u00e1lisis de la Competencia\n\t<\/h3>\n\t<p><label>Competencia directa<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"competencia-directa\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"competencia-directa\"><\/textarea><\/span><\/label>\n\t<\/p>\n\t<p><label>Competencia indirecta<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"competencia-indirecta\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"competencia-indirecta\"><\/textarea><\/span><\/label>\n\t<\/p>\n\t<div class=\"form-row\">\n\t\t<p><label>Empresa que inspira<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"empresa-inspiracion\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"empresa-inspiracion\" \/><\/span><\/label>\n\t\t<\/p>\n\t\t<p><label>Diferenciador frente a competidores<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"diferenciador\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"diferenciador\"><\/textarea><\/span><\/label>\n\t\t<\/p>\n\t<\/div>\n\t<p><label>\u00bfQu\u00e9 hace \u00fanica a la marca?<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"unicidad-marca\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"unicidad-marca\"><\/textarea><\/span><\/label>\n\t<\/p>\n\t<p><label>\u00bfPor qu\u00e9 escoger su producto y no el de la competencia?<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"razon-eleccion\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"razon-eleccion\"><\/textarea><\/span><\/label>\n\t<\/p>\n\t<h3>6. Informaci\u00f3n Adicional\n\t<\/h3>\n\t<p><label>Misi\u00f3n, visi\u00f3n y valores<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"mision-vision-valores\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"mision-vision-valores\"><\/textarea><\/span><\/label>\n\t<\/p>\n\t<p><label>Breve historia de la empresa<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"historia-empresa\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"historia-empresa\"><\/textarea><\/span><\/label>\n\t<\/p>\n\t<p><label>Descripci\u00f3n del equipo directivo (Educaci\u00f3n, experiencia, habilidades, distribuci\u00f3n de roles)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"equipo-directivo\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"equipo-directivo\"><\/textarea><\/span><\/label>\n\t<\/p>\n\t<p><label>Redes sociales utilizadas<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"redes-sociales\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"redes-sociales\"><\/textarea><\/span><\/label>\n\t<\/p>\n\t<p><label>\u00bfHa trabajado anteriormente con otra agencia? (Resultados obtenidos)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"experiencia-agencia\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"experiencia-agencia\"><\/textarea><\/span><\/label>\n\t<\/p>\n\t<p><label>\u00bfEn qu\u00e9 punto espera estar la empresa en 5 a\u00f1os?<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"vision-cinco-anos\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"vision-cinco-anos\"><\/textarea><\/span><\/label>\n\t<\/p>\n\t<p><label>Grupos de influencia (Proveedores, personal interno, situaci\u00f3n econ\u00f3mica, pol\u00edticas, conducta de compra, etc.)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"grupos-influencia\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"grupos-influencia\"><\/textarea><\/span><\/label>\n\t<\/p>\n\t<p><label>Costos (Desglose de costos fijos y variables)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"costos\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"costos\"><\/textarea><\/span><\/label>\n\t<\/p>\n\t<p><label>Cronograma (Fechas clave para lanzamiento)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"cronograma\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"cronograma\"><\/textarea><\/span><\/label>\n\t<\/p>\n\t<h3>Observaciones\n\t<\/h3>\n\t<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"observaciones\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"observaciones\"><\/textarea><\/span><\/label>\n\t<\/p>\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Enviar Diagn\u00f3stico\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_raw_html]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[\/vc_raw_html][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_raw_html]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[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; bg_image_position=&#8221;bg-image-ps-center&#8221; css=&#8221;.vc_custom_1558802077787{margin-top: -115px !important;background-image: url(http:\/\/luminos.com.mx\/wp-content\/uploads\/2019\/05\/luminos-img-negocios-2.png?id=2332) !important;}&#8221;][vc_column width=&#8221;1\/6&#8243;][vc_empty_space][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_empty_space][ct_heading text=&#8221;Logremos que tus ventas y negocio crezcan&#8221; text_below=&#8221;CONSULTOR\u00cdA SIN COSTO&#8221; align_lg=&#8221;align-center&#8221; font_size_md=&#8221;36&#8243; font_size_sm=&#8221;32&#8243; font_size_xs=&#8221;32&#8243; font_weight=&#8221;&#8221; text_color=&#8221;#1e73be&#8221; subtitle=&#8221;OBT\u00c9N UNA CONSULTOR\u00cdA DE UNA HORA DE DURACI\u00d3N SIN COSTO&#8221; description=&#8221;En esta consultor\u00eda revisaremos junto a t\u00ed los puntos clave para que tu negocio venda m\u00e1s, dando respuesta a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-2315","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hagamos equipo &#187; L\u00faminos Marketing<\/title>\n<meta name=\"description\" content=\"Te ayudamos a hacer un diagn\u00f3stico gratis de tu negocio. 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